HLS (healthy lifestyle) is an obligatory component of the image of any successful person. It is worth noting that fitness services are very popular these days. Therefore, it is not surprising that information on how to open a fitness club from scratch excites many novice businessmen. In popularity, this direction is second only to information technology and the entertainment business, for example,.

In big cities, there are a sufficient number of large fitness centers and very strong competition from network monsters. In the conditions of a small town, it is much easier to bring this idea to life. However, only a few are able to survive, namely those businessmen who can competently organize a business, soberly assessing their opportunities and possible risks. Let's talk about how to open a sports business from scratch and what awaits aspiring entrepreneurs who are going to develop this area.

How to open your own fitness club from scratch?

To open a sports center with start-up capital, you must:

• decide what services the future fitness club will offer;
• collect the required documentation;
• choose a room;
• to purchase equipment and shells;
• hire qualified staff;
• take care of advertising.

Fitness services

A modern sports club is not limited to a gym and a fitness training area. This is a whole project that combines a large number of complexes designed to increase efficiency, develop and strengthen the body and spirit.

Over the past decades, the range of group programs has expanded significantly. Various types of yoga are increasingly found in the schedules of fitness clubs. All kinds of dance programs are offered and even author's training complexes, consisting of elements of yoga, Pilates and stretching. For lovers of the pool and those who want to lose weight, there are water aerobics classes.

In addition to the above services, fitness clubs can have in their arsenal:

• gym;
• massage and other medical procedures;
• Spa;
• sauna and/or hammam;
• solarium;
• manicure;
• bar, etc.

A fitness club can offer either part or a whole range of these services. However, you need to start with a limited set, subsequently expanding this range. The presence of a swimming pool will have a positive impact on the status of the sports center, but, on the other hand, will lead to significant costs. After all, most likely, a novice businessman will have to build his own building in order to open a pool.

Required Documentation

Paperwork and business registration should not cause any difficulties, because their set, as well as the procedure for obtaining them, are standard:

1. Registration of the legal form in the tax. At the beginning of the activity, it is more expedient to use individual entrepreneurship (IP). This will allow working with a simplified taxation system in the future.
2. Selection of OKVED indicating:
   • 04 - services in the field of sports and recreation;
   • 61 - activities of sports institutions;
   • 62 - other activities related to sports. If an entrepreneur plans to expand the list of services provided in the future, for example, add a solarium, massage, nail service, then all the necessary OKVED codes must be specified in advance.
3. Obtaining permission from Rospotrebnadzor. To complete such a document, you need:

• contract for the maintenance of ventilation and air conditioning systems;
• contract for the maintenance of a housing maintenance office;
• an agreement with an organization licensed for the disposal of fluorescent lamps;
• medical records for staff;
• PPC (industrial control program) and institution passport.

If it is necessary to open some grocery stores, then there is no need to obtain any license to open a fitness club without additional services. The exception is institutions providing medical services.

Room selection

The area and location of the fitness club depend on its format. If you plan to open a sports facility for a narrow purpose, for example, for "neighbors", then you should not consider premises with an area of ​​more than 150 m². Moreover, it can be located in a residential building in one of the sleeping areas of the city. True, in this case it would be more expedient to buy a room, since in this format the rent will be a significant part of the costs.

If you plan to open a fitness club with the “All inclusive” way, then you should think about a larger room. The size will be influenced by the format of the sports facility, the presence of a swimming pool, sauna and other components of a modern club.

The best location in this case would be the city center. At the same time, it is not at all necessary to buy a room, because rent will not be an invoice for such an enterprise, since it will be able to bring good profits.

Large dimensions will accommodate a large number of visitors on its territory, expand the range of services offered to the maximum. And the presence of presentable premises equipped with modern equipment and simulators will interest respectable clients who are willing to pay good money, which, in turn, will lead to an increase in profits.

When choosing a suitable room, it is important to consider the size and terms of the lease agreement. It is clear that this document will differ from . The price for temporary use can be about 30-90 dollars per m². Of course, it is worth looking for areas in the lower price segment. The lease agreement should be concluded for a period of at least 4-5 years. It is this period that should be considered as the latest payback period for invested funds.

Equipment

When choosing equipment for the gym, it is necessary to take into account the needs of clients when working with all muscle groups. The more such needs are satisfied, the more consumers will be.

The minimum set of simulators, which is ideal for quality training, includes the following items:

• treadmills (at least two);
• fitballs;
• exercise bikes;
• steppers;
• board with rack for horizontal/inclined bench press;
• simulator for working out the pectoral muscles;
• squat rack;
• Smith machine;
• exercise machine with free weights for leg flexion/extension;
• barbells, dumbbells, pancakes, discs, yoga mats and other trifles.

Advice: don't buy a butterfly trainer, it's a completely useless trainer used mainly to satisfy curiosity.

Everything that was discussed above concerned only simulators. However, in addition to them, a good fitness club also needs equipment of a completely different kind. Locker rooms should be equipped with benches, wardrobes and showers. If the fitness club expects to offer clients the services of a beauty salon, then it will require a nail service, etc.

Staff

When all other points are considered and completed, you can proceed to the recruitment. Only experienced coaches should be hired who have the training and knowledge necessary to conduct effective sessions. The minimum staff in a small gym and shift work consists of:

• administrators (2);
• fitness instructors (2);
• cleaners (2);
• accountant (when opening an LLC).

Thus, to open a small fitness club from scratch, you need to hire 6-7 people. In the future, along with the expansion of the range of services offered, there will be a need for additional employees. Nurses, massage therapists, yoga or water gymnastics instructors, etc. may be required.

An important backbone of the team, of course, are the coaches. Their selection should be taken seriously. Preference should be given to former athletes, physical education teachers in schools and universities.

Advertising and promotion

This point should be given special attention, since each person approaches the choice of a gym and a fitness club very scrupulously.

Today, the choice of a sports institution begins with the Internet. Moreover, a potential consumer is looking for a fitness club that satisfies his needs to the maximum, paying attention to the location, the presence of a sauna and a swimming pool, the qualifications of instructors, the availability of modern equipment, etc.

In this regard, the marketing plan should begin with the identification of the target audience. At the same time, the more specific this segment is, the easier it will be to promote the club and the more information about it will fall into the hands of potential consumers.

The first thing to do is to create a colorful website. It is important to fill it with useful and relevant articles about training and proper nutrition. This will cause genuine interest not only in the site, but also in the fitness club itself. The use of SMM technologies will make it possible to spread information about the gym in social networks.

How to open a gym from scratch?

Significant start-up capital is required to enter the market of sports and fitness services and become its full participant. Not all businessmen have the necessary amount, but this is not a reason to abandon the idea of ​​​​opening a fitness club or gym from scratch. There is a way out - go to the bank and take a loan. At the same time, it is important to understand that with a competent business organization, it may well pay off in 1-3 years. Another option is to enlist the support of private investors who want to improve their image.

Many entrepreneurs are interested in how to open a gym from scratch with a limited wallet. Let's take a look at a few simple ways to save money.

What can you save on?

1. Gym customers rarely pay attention to the decoration of walls and ceilings in the room. Refusal of elite materials in favor of conventional painting will save the lion's share of money on repairs.
2. Touching upon the topic of simulators, it is worth noting that it makes no sense to buy expensive sports equipment. Consumers have little interest in the brand and manufacturer. The main thing you should pay attention to when choosing inventory is quality and durability.
3. An economy-format fitness club does not need expensive advertising (radio, television). It will be enough to stick leaflets around the area, at bus stops, to make a beautiful and bright sign. A good move is advertising on the Internet, for example, in social networks. It is very important that the first customers leave positive feedback about the work of the gym on the network.

Where is the economy irrational?

1. Staff salary. The staff should consist of highly qualified personnel, and professionals will never work for meager wages.
2. If the gym is hot and stuffy, customers will simply go to another fitness club. Therefore, it is important to make sure that the room is equipped with high-quality air conditioning and ventilation. This will achieve a comfortable atmosphere in the halls.
3. Each locker room should have at least 2-3 showers. For these premises, it is advisable to purchase high-quality and expensive sanitary ware that has a presentable appearance and is distinguished by a long service life.

How much does it cost to open a fitness club from scratch?

The lion's share of the costs will be associated with renting or buying premises for a gym. If we consider an average room (250 m²) in Moscow, then the rent for three months will be about 600,000 rubles and more. It is worth noting that not all premises meet the requirements of fitness clubs, which means that you will have to fork out for repairs, which is about 200,000 rubles.

♦ Capital investments – 3,000,000 rubles
♦ Payback – 2-3 years

Rampant drinking, all-night parties, burning life in, owning a discount card for a regular customer at McDonald's - all this has long gone out of fashion. Today, something completely different is very popular: proper nutrition, a healthy lifestyle, caring for your figure.

And what can be the right way of life without going to the gym?

Sports clubs, no matter how many of them are located in one city, are never empty. As a result, businesses often think how to open a fitness club and how much money is needed to implement this project from scratch.

If you also set out to open a gym to earn money from it, then you probably have a lot of questions. You will find answers to them in this article.

Benefits of opening a fitness club

If you are in doubt whether or not you need to open a gym for sports training, then perhaps indicating the advantages of this type of business will help you make the right decision.

Opening your own fitness club is beneficial because:

1. There will always be a category of people who cannot imagine their life without sports.
   Even in times of crisis, they will visit fitness clubs, saving on something else, so you will not be left without customers.
2. This type of business is quite profitable, you can earn good money every month if you think over your strategy in advance.
3. The owner of a fitness club can easily form a competitive advantage in order to attract as many customers as possible.
4. In any city, there are enough well-qualified trainers looking for work, so you can easily staff your fitness club.
5. Having a gym, you yourself will be able to train there to keep your body in good shape and at the same time you will not have to pay for it.
6. This type of business is incredibly promising today and the emerging trend will only grow over time, so open a fitness club while there are still unoccupied niches.
7. Being the owner of a fitness club is prestigious, it is a very noble business.

Disadvantages of opening a fitness club

The advantages of this type of business really abound, but in no case should you forget about the existing disadvantages of owning a sports club.

There are not many of them, but knowing the weaknesses of this business will allow you to make an informed decision:

1. This market is quite saturated.
   In every city, depending on its size, there are dozens of fitness clubs.
   An unoccupied niche and a way to stand out among competitors is quite difficult to find, although it is quite possible.
2. You need to understand that building such a business from scratch is not easy, you have to take care of a lot of details.
3. Opening a fitness club is not a business for poor people, since the necessary start-up capital to launch a project is in the millions.
   How much money will be required to open the club, we will tell you later.
4. In order to pay off the initial investment in a fitness club, you will have to work successfully for at least two years.

3 ways to open a fitness club

Before you start launching a startup, you need to study the theoretical side of the issue.

There is not one, but three ways to open a fitness club. You just have to choose the right one for you:

1. Gym, open by franchise.

That is, you open a fitness club using an already promoted brand. This is one of the most profitable and easy ways to become a business owner.

Advantages.

• you will be able to work under an already promoted sign that people trust;
• you receive assistance in finding premises, in purchasing equipment, in bookkeeping, in registering an enterprise, you can consult on how best to equip a fitness club and organize its work;
• banks are much more willing to give loans for a gym that is purchased under a franchise than for one that is made from scratch.

Flaws.

Perhaps the main disadvantage of a franchised fitness club is how much it costs.

If we are talking about such popular brands as Tonus Club, Gold’s Gym and others, then the amount may not be affordable even for wealthy entrepreneurs.

Another reason businesses don't want to get involved with a franchise is that they have to constantly match the level of the acquired brand, which can be quite expensive.

2. Fitness club, equipped from scratch.

This is the most popular way for businessmen to get hold of a gym. Although it also has both its advantages and disadvantages.

Advantages.

In a sports club founded from scratch, you can equip everything the way you want:

• rent a room suitable for you in size and location, decorate it to your liking;
• come up with your own name;
• to form independently the pricing policy of your fitness club, work schedule, range of services and much more.

Flaws.

Arranging a fitness club from scratch is quite an expensive pleasure, because you have to buy everything yourself, from exercise equipment to towels for the shower.

The cost of such a business project is estimated in millions of rubles.

3. Buying a ready-made fitness club

Very often, entrepreneurs decide to purchase a ready-made gym in order not to get involved in the difficulties that no startup can do without. In addition, a ready-made fitness club can be bought not too expensive if its previous owner urgently needed money.

The main difficulty is to find a suitable business project that you would like to acquire and, at the same time, have enough money to buy a fitness club and reform it.

2 ways to quickly get clients to your fitness club

The success of your business project directly depends on how quickly you form a client base.

And you will not be able to do this without two essential components: a good advertising campaign and well-formed competitive advantages that would distinguish you from other fitness clubs.

Competitive advantages of a fitness club

In order for people to go to yours, and not to some other hall, you need to stand out from your competitors for the better. This will not be easy to do, since there are so many fitness clubs with tempting offers on the market today that it will be very difficult to compete with them.

And yet, customers will be drawn to you if you:

1. You will provide a wide range of services: strength training, cardio, dancing, and something more relaxed, such as yoga.
2. Focus on the gender and age of your customers.
   Let you have women's and children's groups.
   Let one of your trainers prescribe a special program for those “who cares”, because older people definitely need physical activity.
3. Think over the pricing policy so that both the rich and those who earn very modestly can purchase a subscription in your fitness club.
4. Let regular customers feel special by developing a loyalty program for them.
   And we are talking not only about discounts on subscriptions, but also about small gifts for the New Year or birthday.
5. Hire highly qualified trainers and smiling polite administrators who can find an approach to any fitness club client.
6. Arrange your room so that it is convenient to get to it both by public transport and by your own car.
   Arrange parking for customers with their own cars.
7. Think over the interior of the fitness club so that it is comfortable to be in it, but so that it does not look boring or cheap.

Fitness club advertisement

Even at the stage of equipping the gym, you need to launch an advertising campaign so that as many people as possible learn about your club.

• commercials on local radio and television;
• advertising banners, leaflets, announcements;
• social networks, specialized forums, etc.

It is very important for a fitness club to have its own website, so you will have to spend money on its creation.

The site must contain information about what services your gym offers, how much they cost, what trainers and with what qualifications you work.

You can create separate sections for articles, for example, "Proper nutrition", "All about a healthy lifestyle", etc.

Well, of course, all information should be supported by photographs of your fitness club, which demonstrate it in all its glory.

If you want to get as many clients as possible from the first day of your hall, then organize a magnificent opening. Try to let as many people as possible know about it, invite the media (such materials are considered advertising, which means you will have to pay for them). Decorate the entrance with balloons, invite the presenter to entertain the audience, raffle off several season tickets among the audience.

On the opening day of the fitness club, you can sell various promotions: “Three subscriptions for the price of two”, “Annual subscription with a 30% discount”, “Buy a six-month subscription, get a gift”, etc.

Listen to the wishes and criticism of the hall visitors to further improve your business.

Calendar plan for opening a fitness club

Opening a fitness club cannot be done too quickly, because a lot of time is spent on finding a room, repairing it, purchasing equipment, hiring staff, etc. If you do everything right, you can launch a startup in six months, but get ready for the fact that you may need more time.

Stage	Jan	Feb	Mar	Apr	May	Jun	Jul
Registering a business and obtaining the necessary permits
Premises rent and repair
Buying furniture for a fitness club and installing it
Purchase of gym equipment and other sports equipment
Recruitment
Advertising campaign
Opening a fitness club

What does it take to open a fitness club?

Gym Equipment

Before purchasing equipment, you must decide what services your fitness club will initially provide.

For example, if you have, in addition to the gym, a dance studio, a yoga class and step aerobics, then you will need approximately the following equipment:

Item of expenses	Amount (rub.)
Total:	1 400 000
Equipment (both strength and cardio)	1 000 000
Jump ropes, dumbbells, hoops and other small sports equipment	30 000
Step platforms	200 000
Yoga mats, fitballs, mats, etc.	50 000
Other	120 000

Item of expenses	Amount (rub.)
Total:	RUB 750,000
Counter and chair for administrator	30 000
Sofas for waiting customers in the reception area	70 000
Lockers, benches and other locker room furniture	50 000
Machine tools and mirrors in the gym and dance halls	150 000
Office space furniture	200 000
Other	250 000

Gym staff

Again, it’s definitely impossible to talk about exactly how many and what kind of employees you should hire in your fitness club. It all depends on what services you will provide, what functions you will perform yourself and on the schedule of your gym.

The average payroll table looks like this:

How much does it cost to open and maintain a fitness club?

The numbers in the tables that you will see below are very relative. Your calculations may differ, because in your city the prices for renting real estate are higher or you want to open a large fitness club with many services.

Here you will see calculations for an average sports club in the province of 500 sq. m. with a gym, dance class and a room for group classes, which will work:

• 4 trainers (2 - in the gym in shifts, 1 - in the dance class, 1 - to lead group classes);
• 2 administrators (work schedule 2/2);
• 2 cleaners (work schedule 2/2);
• part-time accountant.

Table of expenses for opening a fitness club

Useful tips from experts,

how to profitably open a fitness club and how to avoid pitfalls:

Fitness club monthly expenses table

How much can you earn from opening a fitness club?

The main income of fitness club owners is the sale of subscriptions, so it is in your interest to attract as many clients as possible in order to increase monthly income.

The owners of successful medium-sized sports clubs claim that their monthly earnings are at least 1 million rubles.

It is in your power to increase this amount in order to recoup the initial investment as quickly as possible.

Now you know all about how to open a fitness club. This is a fairly profitable business that has both disadvantages and advantages, so think through everything in advance to avoid unpleasant surprises.

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Today, the popularity of dance groups, fitness clubs, gyms and other sports sections is gaining momentum in light of the fashion for a healthy lifestyle. It's time to take advantage of a profitable idea and create a business in this industry. A ready-made example with calculations will help you organize this profitable business.

The main points of the business plan

To try yourself as a successful businessman and evaluate how your idea pays off, you can open a small fitness center with an area of ​​​​no more than 150 "squares". Such a hall can be located in a residential area, and in the marketing system you will have to focus on people with an average income level.

To realize the idea, you need to start with a long-term lease of the premises, which should definitely be renovated and filled with all the necessary sports equipment. To open a full-fledged fitness club, yours should also have the following items:

• Registration of your project;
• Rent (purchase) and repair of premises;
• Purchase of equipment and shells;
• Recruitment;
• Advertising campaign costs.

Project registration

Any business is subject to registration with the relevant government agencies. You can register as an individual entrepreneur (IP) or as an LLC. The first option is much simpler, and for individual entrepreneurs, the submission of accounting to the Pension Fund and the tax service takes place according to a simplified scheme. But if your plans are to go from a minimum level to a maximum level, expand your small club to a large center, then registration as an LLC is more suitable.

Among the necessary documentation, you can not do without permission from the fire department. You need to notify about the start of your activity and obtain permits from the Sanitary Supervision. Of course, the execution of all papers will take you a lot of time, so you can use the services of special legal agents who will help you complete everything quickly and without hassle, and most importantly - legally.

As for a suitable room, you have several options:

• Rent for a long time.
• Buy.
• Build.

In order to decide which option will be best for you, be sure to include all the calculations for all options in your future business plan in order to realistically assess both your financial capabilities and the projected percentage of profit.

The best option of all is to rent the premises, but with the possibility of subsequent redemption.

This will allow you to make a good repair, re-plan the building at your own discretion, focusing on the list of services that you are going to provide.

If you are not going to go further than standard services, then you only need to provide a gym and a room for aerobics, yoga, shaping, etc. And if you want to get even more profit, you can think about other fitness services:

• Massage.
• Manicure and pedicure.
• Swimming pool.
• Sports bar.
• Solarium.
• Sale of sports nutrition and accessories for sports.
• Children's fitness.
• Dance studio.
• Wrestling, judo, boxing, etc.

When resolving issues of redevelopment, be sure to take a place for a shower, toilets, locker rooms, coaching rooms and, of course, your club's business card - reception (reception).

Equipment: what to buy first?

With equipment, there are two options: buying used shells and buying new equipment. In the first case, everything will cost you much cheaper, and in the second case, you can negotiate with suppliers on the installation and maintenance of simulators and equipment.

Even if you are planning to open a modest fitness club, which will not have additional services, at a minimum you need to buy:

• Barbells and necks to them. Disks and dumbbells.
• Cardio simulators, block and load simulators.
• Mirrors (they should be in all rooms, in the locker room and in the lobby of the room).
• Changing rooms.
• Shower cabins, minimum - 2 pcs. The shower can still be arranged in one large room by breaking it with curtains. Suitable for large fitness centers.

To save on sports equipment, you can profitably buy treadmills and exercise bikes. Browse classifieds sites - as a rule, there are private sellers selling these things in perfect condition. The fact is that many girls buy exercise equipment for homework, and after a few months or years they sell dusty and unused exercise equipment. Why not take advantage of this simple trick?

Staff: every frame is gold

The key to the success of any fitness room is in carefully selected frames. You can't do without trainers and other staff.

The minimum required even for a small club:

• Two administrators.
• Two trainers.
• One cleaner.
• One supply manager (equipment adjuster).

Of course, the selection of fitness instructors is the most responsible task. You can do it in two ways:

1. Hire specialists.
2. Take newbies and teach them how to work on their own.

Be that as it may, the coach must know perfectly all the subtleties of the human body, the structure of the body and be in perfect physical shape, look exemplary.

Advertising campaign

A bright and attractive sign is a must have for your club. The name on the sign should be simple, clear and easy to read. People also welcome posters with slender and slightly beefy young people - these images can be placed on the facades of the building. At the nearest houses and stops, you can post ads or distribute leaflets in the area.

As a publicity stunt, many establishments use a feint with the first free workout. This is especially true in the summer, when it is unrealistically difficult to lure people to the gym - everyone is on vacation, at sea, in the country. And at the beginning of spring, before the summer season, promotions are not needed - there will already be a lot of customers within the framework of the traditional unofficial movement among the masses: “Lose weight by summer” and “Pump up by summer”.

So, we have considered all the main points of the business plan. Now let's evaluate the prospects and financial attractiveness of the project.

Fitness club business plan: calculations

The main items of initial expenses will be as follows:

• Redevelopment of the building or repair - 1,000,000 rubles.
• Registration of the organization, obtaining permits from the SES and the Fire Department 50,000 rubles (in case of using notary services).
• Purchase of the necessary sports equipment and equipment - 1 million RUB.
• Furniture, reception desk, showers, locker rooms - 400,000 RUB.

In total, the initial costs will amount to about 2.5 million rubles.

Calculate your monthly expenses:

• The salary of the minimum staff is about 140,000 RUB.
• The rent for the premises is in the region of 300,000 rubles.
• Payments on utility bills - within 20,000 rubles.
• 20 thousand rubles - advertising costs.
• 100,000 rubles for other expenses - unscheduled additional purchases of equipment, repair of a broken shower, etc.

In total, per month you need to provide for an expense item for almost 0.6 million rubles.

Is it profitable to operate a franchise?

Those who plan to open a franchise business should understand that an entrepreneur can use an already well-known brand that has been developing for a long time before him. A franchise is not only a big name, but also customer loyalty, recognition and respect from competitors and, of course, comprehensive assistance from the franchisor. The magic of the brand works wonders: when purchasing equipment for a business, you will receive a significant discount, and the franchisor undertakes to assist you in developing your business at all its stages.

"Chips" is a corporate identity already developed by talented designers. The company under whose franchise you will work is obliged to help the newly minted partner in the embodiment of the traditional style, in the design of the premises and not only. You will have to follow the color scheme and take into account all the smallest nuances, up to the style of the staff, but this will play into your hands and only reinforce brand recognition.

Many franchisors help with education by offering a wide range of programs and manuals that cover all the ins and outs of developing a fitness club.

As for marketing, access to all necessary materials is not ruled out - leaflets, business cards, brochures, Internet resources. All this will help not to waste time on promotion, but to engage directly in business.

How to open a fitness club in a small town?

If your skeptical friends are already bending their fingers by listing several fitness centers in your small town, we will repeat to you that this market has just entered the development stage and is very attractive in terms of capital investment.

There is a slight correction in all this - only serious clubs are promising, which began to displace the previously popular "underground rocking chairs", in which there are neither amenities nor normal equipment. So, if you decide to turn your old garage into a GIM room and have prepared a shovel for money, then stop in time. An institution, an example of which is described in this business plan, will work and make a profit - with professional trainers, high-quality equipment, good repairs and amenities.

Therefore, it is so important at the very start to think about the quality of services. And this does not mean that you have to have thousands of square meters of space and a marble pool. A small room of 100 square meters is enough. with good equipment and a good location, the right set of simulators and a couple of smart instructors who will not be "watchmen" of dumbbells and barbells, but will really help their clients.

This is the key to the success of a fitness club, even for a small and seemingly unpromising town. Business can be done anywhere, the main thing is to do it wisely.

Aspects of opening a fitness center in a small town

The location of the room. It is important that it meets one main requirement - there should not be a single competitor within a 15-minute walk from it. But the area must also be densely populated. It is best to choose a sleeping area, in which there are an abundance of 9-storey houses - there the population density is several times higher than in the private sector. It would not hurt to have public transport stops nearby, and it was easy to get to the club without maps and a GPS navigator. For the rest, it is worth acting in accordance with the above business plan.

Maybe at first you will not have so many customers, so the payback may be delayed, but it will still be compensated in full if you act competently and according to the plan.

Video: open a fitness club from scratch

In this video, you will be told about 3 ways to open a fitness club from scratch - believe me, everything is not as difficult as it seems, and this video is proof of that.

Fitness is a very profitable and useful business. Imagine that you will always have the opportunity to play sports, and also make a profit on it. It is important to draw up a good business plan. We hope that the above example will definitely help you.

The services of fitness clubs have been in increasing demand in recent years, as the population began to give preference to a healthy lifestyle. A properly organized fitness club will quickly pay back the money invested and start

Even at the stage of considering the idea of ​​​​opening a fitness club, it is worth evaluating your financial capabilities (it will take a lot of investments) and the ability to withstand competition that is growing every year. So, how to open a fitness club from scratch?

The opening of a sports complex should be thought out in detail - it depends on the income from the enterprise.

The algorithm for bringing the club from an idea to a functioning institution is as follows:

1. Documentation, obtaining permits.
2. The choice of a suitable room, the layout of individual zones in it.
3. Purchase of exercise equipment, its compact and convenient installation.
4. Compilation, taking into account costs and expected profit.

Documentation of the fitness club

A set of documents and their registration of labor do not cause even newcomers to business:
in the tax office and the choice of UTII

At first, it is inexpedient and unprofitable. When registering, indicate (OKVED):

• 92.61 Activities of sports facilities;
• 93.04 Sports and recreation activities;
• 92.62 Other sports activities.

If it is planned to provide additional services in the fitness center (hairdressing, massage, cosmetic, etc.), this must also be reflected in the application, indicating additional activity classification codes.

An entrepreneur registers himself and his employees in:

• FSS (social insurance),
• FMS (medical insurance).

• for the disposal of lamps;
• maintenance of ventilation, hoods, air conditioners and other systems;
• to service the premises of the Housing Office;

• production control program;
• institution passport;
• medical books of employees with an unexpired medical examination.

The final stage is obtaining permission to put the institution into operation from the State Fire Supervision Authority.

Room selection and layout

The choice of a certain area for a fitness club directly depends on the expected throughput of a sports facility.

The minimum area of ​​the club is 150 square meters, where the necessary equipment and facilities are located. If the club is expanding in the project, then once choose the option with the possibility of adding or renting additional space.

The owner of a fitness club must ensure that his clients are comfortable during sports and other procedures. For this:

• it is necessary to equip the hall where training is held with a rubber coating;
• it is required to provide air exchange according to building codes.

If you plan to open a small fitness club, then an area of ​​​​150 square meters is enough. But even here there is a peculiarity - it is unprofitable to rent a small fitness room, it is advisable to own it.

Small training halls can be opened in densely populated sleeping areas, on the streets leading to transport stops - there is the greatest flow of people.

Owners of large fitness clubs can either buy the premises or rent. In this case, there is a pattern: the more massive the fitness center, the more profit it gives.

Major clubs are:

1. the possibility of receiving many people at the same time;
2. the availability of modern facilities;
3. providing a variety of services to its clients.

Such fitness clubs should be placed in modern densely populated areas, in the business center of the city, in large shopping centers. The minimum term of the lease agreement is 5–9 years, during which time all funds invested in the club will fully pay off.

Room layout

Zoning of areas in the club is one of the most important moments. Must be:

• training room - at least 5 square meters are allocated per client;
• women's and men's locker rooms;
• dance hall - from 2 square meters per client and from 3 - for the instructor;
• fitness center staff room;
• reception;
• showers and toilets.

Try to plan the premises in such a way that there is not even a single empty meter that does not have a specific function. Each zone of the fitness club should be both beautifully designed and have a certain functionality.

Fitness club equipment

Purchase of equipment for training in the club depends on the field of study. All people have different levels of physical strength and different fitness goals, so the optimal combination of several types of activities in one sports center is optimal.

The most popular today are:

1. Pilates;
2. cardio and strength training;
3. dancing;
4. yoga.

To fully conduct training will allow the acquisition of:

• several cardio machines (they are quite expensive, so with a limited budget, 2-5 units will be enough);
• press benches;
• several rods, stands for them and free weight;
• 15–20 strength training equipment;
• several fitballs, 3-4 sets of dumbbells.

To save money, it is not necessary to purchase expensive training equipment, it is enough to buy one that is designed for commercial use and has a certificate.

The equipment should be placed compactly, but not too close, so that during classes the trainer can freely approach the client without interfering with others.

Fitness club staff

In the service segment of the business, personnel plays a key role, so you can not save on it. To ensure the work of a fitness club, a mass of people is required: from technical staff to instructors.

If you are opening a large fitness center, then it is advisable to organize a training center for staff at it. This will make it possible to conduct systematic training sessions with employees and develop new training programs for clients.

It is worth allowing instructors to climb the career ladder, improving their skills and earning seniority. Thus, the employee will have a desire to perform duties with high quality and earn more.

Typically, a multi-step career ladder for a fitness staff looks like this:

1. Instructor;
2. personal instructor;
3. master trainer;
4. supervisor of a certain direction;
5. program manager.

A small fitness club can get by with a small number of staff:

• cleaning woman;
• administrator-cashier;
• trainer.

Business plan for a small fitness club with calculations

Not every businessman can afford to open a huge fitness center due to lack of sufficient capital. But a small enterprise can be opened by anyone who wants to try their hand at the service business.

With a fitness club with an area of ​​​​200 square meters, the following expenses should be taken into account:

Initial:

• purchase of equipment, simulators - from 380,000 rubles;
• repair of the premises, installation of plumbing - from 150,000 rubles;
• purchase of furniture - from 50,000 rubles;
• documentary registration of business - from 15,000 rubles.

Monthly:

• rent payment - individually (usually from 1000 rubles per square meter);
• payment of utilities - from 20,000 rubles;
• - from 15,000 for each employee;
• payment of taxes - from 6,000.

For the considered version of the fitness center, the following promotion options are suitable:

• advertising in the media;
• street advertising - distribution of leaflets, flyers;

The total costs for the first month of the fitness club operation range from 750,000 rubles. It is advisable to add another quarter to this amount, since when putting the premises into operation, it may be necessary to urgently purchase something.

Fitness club profitability

The main income of the fitness club is the sale of subscriptions for training sessions during the month, its average cost is 3,500 rubles. Accordingly, when selling 100 subscriptions per month, the profit will amount to 350,000 rubles.

Subtracting the mandatory monthly expenses from this amount, you get a very good amount. With the right organization of a fitness club will pay for itself within 2 years.

During this time, the owner of the club will begin to receive a stable profit and will be able to think about expanding the business.

How to open a fitness club? Watch the following detailed video:

In the past few years, the fitness industry has begun to reach a new level of popularity, and this is mainly due to the increasing relevance of the principles of a healthy lifestyle. In modern society, a person's success is partly determined by his physical health. The promoted canons of beauty have a significant influence. All these factors lead more and more people to fitness clubs.

The fitness club market is growing at 40% per year, as this is a very profitable business with a fairly quick return on investment. On average, a fitness club of any level pays off in 2-4 years. But how to open a fitness club?

How to start opening?

You have decided to invest in a business (fitness club) - now you just have to choose one of the current options.

Franchise - the possibility of obtaining a business scheme, assistance in the purchase of equipment and the selection of premises. You will also receive assistance in staff training. But the main thing is a recognizable trademark.

The cost of a franchise can vary from $30,000 and up. Royalties, on average 2-4%, are prescribed in the contract. With this option, the image and direction of the club are fully consistent with the chosen brand.

Buying a ready-made business seems like a good opportunity to save time. But there are a few things to keep in mind:

1. Most likely, the previous owner did not take into account some aspects of the business and his enterprise did not have the expected income. That is, you will need to carefully analyze all the shortcomings of this club. And look for ways to solve possible problems.
2. The cost of the club includes not only the price of real estate and equipment, but also the average profit for 2-4 years.

Opening a studio from scratch is an ideal business for those who are not afraid to make decisions on their own. Here everything will depend only on your competence. This option opens up incredible scope for imagination. You can choose the specifics of the club, add unique highlights, think over the image.

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Sports market analysis

Before registering your business, you need to study the market for establishments of this type. What clubs are nearby? How much does the hall cost? What are the main disadvantages of fitness centers in your city? Read about the best fitness clubs in the West, how they do business. Be sure to identify their main benefits. And already on the basis of the collected data, plan the development of your business. Combine the best and avoid the characteristic flaws of your competitors.

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Documents required to open

Registering this business is not a problem. The entire set of documents is standard.

1. Registration with the tax service (otherwise the business will not be considered legal).
2. Choice OKVED. At the same time, you need to immediately decide what services your club will provide. Even if you plan to enter some of them later, you need to specify them immediately during registration. The main OKVED for this business: 93.04 - Physical culture and recreational activities, 92.61 - Activities of sports facilities, 92.62 - Other activities in the field of sports.
3. Next, you need to obtain permission from Rospotrebnadzor. Here you will need the following list of documents: the PPC and the passport of the sports facility, the contract for the maintenance of air conditioning and ventilation, the contract for the disposal of lamps, the availability of medical books for employees, the contract for the maintenance of the housing office.

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Choosing a studio space

Of course, you can choose a gym for a future fitness establishment after understanding what the range of services that the club will provide and what the target audience will be. The minimum size of the room is 100-150 sq. meters. For a small economy-format club, places in sleeping areas are ideal, where people will go, if only because they are close to home. If you are planning to open a large fitness center with a wide range of additional services, it is better to choose a room in a shopping center or business center. An alternative option is in the immediate vicinity of such places. It does not make sense to consider options in the industrial zone and outside the city. No picturesque nature of the surrounding places will force a person to go to training outside the city after a hard day.

Ideally, there should be a public transport stop not far from the fitness club. It is important to understand that if a club is difficult to find, its popularity will be a very controversial issue. A good bonus is the possibility of parking cars in the immediate vicinity of the club, as well as a bar or cafe.

Do not forget that a lot of requirements are imposed on the premises where it is planned to open a hall. For example, sufficient size - even for the smallest club, you should have enough space for massive and voluminous exercise equipment, locker rooms and showers, a fitness room and administration rooms. If you want to open a large club with a wide range of additional services, such as a sauna, massage, beauty salon, solarium, fitness bar and more, you will need a room of very decent size. Among the requirements, it should be noted the laying of engineering communications: heating, air conditioning, ventilation, etc. An excellent option is the independent construction of the necessary premises - this will allow you to make an optimal, convenient layout and immediately lay communications.

When deciding which services your fitness club will provide, pay attention to the fact that about 30% of the profits usually come from related services. The most popular of them will help to identify marketing research. If you already have a club open, there are regular customers, and you are planning to expand the range of services, you can conduct a regular survey. Such a survey will help to identify the needs of people without spending extra money.

For a large club, you can rent a hall, but immediately for a significant period. If the club is small, it is more profitable to buy, as the rent may exceed the income of the club, especially in the first months.

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Studio equipment

The required equipment depends on the direction of the business. How to open a fitness club if you don't have the essentials? The only rule that is relevant for everyone is to choose the highest quality and only from official representatives. The thing is that the difference in price between the most budget option and the most expensive does not exceed 20%, and the quality can differ significantly. When buying from an authorized representative, you can count on service and repair. The purchase of all the necessary equipment will cost 10-20 thousand dollars. If this is too expensive for you, it can be purchased on lease.

In order to adequately equip a gym or fitness room, seek the advice of a professional trainer. After all, you need to choose equipment for all muscle groups and at the same time avoid unnecessary costs.

Correctly placing all the simulators is also not an easy task. For this purpose, you can use examples of accommodation from other halls, especially foreign ones, where everything is thought out to the smallest detail. There are also online services that provide the ability to plan the ideal location of equipment, taking into account all requirements.

In the fitness room or aerobic room, you will need less sophisticated equipment than in the gym. Basically, these are jump ropes (from $2), dumbbells (from $5), fitballs (from $19), weights (from $17), step platforms (from $60). Further, the list of necessary equipment will depend on the fitness areas that will be presented in your club.

Indirectly, a lot of mirrors can be attributed to the equipment, which will need to decorate at least one wall of the gym and one wall of the fitness room. Also, do not forget about the need to purchase a good audio system.

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Customer service staff

Before you open a fitness center, you need to find employees. The choice of staff should be taken very seriously. Indeed, in many ways, your administrators and instructors will be the reason for the formation of a permanent client base. Most often, people come to the first lesson out of curiosity and remain loyal to the club because of the pleasant atmosphere and the staff they like.

A friendly and attentive administrator can interest more customers in the services than the most expensive advertising. The main goal of any club is to make a new client permanent, and this largely depends on the atmosphere created by the fitness center team. At the same time, one rude answer or remark is enough to lose a client and earn a bad name for the best club.

No one will argue with the fact that you need to hire good professionals who know a lot about their business. At the same time, the personality of the coach is also of great importance: even professional athletes can cause negative emotions in clients and reduce the popularity of your club. The task of the trainer is the ability to listen and understand the needs of the client. If your coach can understand the reasons that prompted a person to come to the club, can develop a suitable program and motivate, he will not end up with clients.

Do not forget that the duties of the coach include both the prevention of possible injuries in the classroom and the provision of first aid. Make sure that the selected trainer meets these parameters as well.

The fitness industry is developing very fast. New simulators and new directions are constantly appearing. Your coaches need to be up to date with new products, educate themselves, and constantly undergo additional training.

Many modern fitness centers open schools of instructors in various fitness areas on their basis. In such a center you will be able to teach professional skills to people who match the image of the club and your other requirements. Sometimes such schools become an additional source of income, as here you can train coaches not only for yourself, but also for other clubs in the city.