Sportspit

How to open a swimming pool? Own wellness center: how to open a private pool

Having your own pool at home is a fashion that came from America. If Russia is still dominated by temporary pools that are assembled or inflated only in the summer, then Americans are more likely to build stationary bowls indoors. Accordingly, the bathing tank installation business is in high demand in the United States. As for Russian entrepreneurs, they can also make good money in this industry, so we publish this article in our "" section.

Business idea: Construction of country pools

Demand for swimming pools in Russia

The Russians are gradually adopting the practice of the Americans. Many of those who have installed stationary pools are very happy about this because of the practicality of such a design.

Let the sellers of temporary pools say that you can build a house with the money spent on a stationary bowl, simple calculations tell a different story. The temporary structure will have to be replaced after 5 years or even earlier due to the fact that it wears out quickly, and the permanent pool will serve the owners no less than the same house. As a result, regularly buying temporary pools is less profitable than ordering a real one once.

Every owner of a private house at least sometimes thinks about the pool. When suddenly the heat comes on and while working in the garden there is a desire to swim, you can run to the nearest body of water, but if it is far enough away, this will take up precious time. The pool in this case comes to the rescue: you can take a dip and continue working. If you need to build your own reservoir, sufficient in depth for adults, and accommodating up to five people, then a stationary pool is the best solution.

The cost and cost of the pool

Customers note that installing a 3 * 5 m bowl with an additional canopy is comparable in cost to a good car. If we calculate the costs of concreting the walls and bottom, laying the surface with tiles and installing the necessary equipment, and then add to this the remuneration of workers, then the cost of the pool will not exceed 200 thousand rubles. At the same time, if the pool area does not exceed 15 sq. m., then this figure will be 2 times less.

Most often, entrepreneurs set a high margin, but their work is still in demand. As a rule, the purchase of the necessary tools costs 200 thousand rubles, so the start-up costs pay off quickly. It is possible to reduce the cost of pools due to the design of the bowl: it can be made of brick or wood, placed in a steel frame. Such a solution is possible with low walls.

Materials and works

To build a pool of standard sizes, 15 cubes of concrete and 30 mosaic squares are required. The option, which will optimally combine price and quality, will cost 60 thousand rubles: 1 cube of concrete costs about 3 thousand rubles, and a meter of mosaic - about 500 rubles. To this amount is added from 100 to 150 thousand rubles. for wages of workers, for equipment and net profit. And so the amount of 200 thousand rubles arises.

For wall cladding, you can also use a multilayer PVC film in combination with a reinforcing layer of textiles. Its cost is about $ 20 per square, but at the same time it is very convenient to lay. The film is highly practical, because. easy to clean and does not deteriorate under the influence of the sun. Mosaic also has its advantages: it has a more spectacular appearance, plus it fits on surfaces of any shape.

This is interesting: read our other articles -, and.

Special equipment for swimming pools

After the container is built, special equipment must be connected to it. Small pool up to 25 cubic meters. m. is equipped with filtering structures that purify water from visible contaminants. Water constantly passes through the filters and returns to the tank, being purified. In the return pipe, you can install a device for heating water, as well as an ultraviolet lamp or an ozonator to kill germs. The total cost of the equipment is approximately 50 thousand rubles.

If the pool is built on the street, then it is necessary to install additional structures to protect the tank from dust, insects and small debris. Protective structures include shutters, awnings and closed pavilions. In most cases they are made of plastic. Saving on such facilities is not worth it: an uncovered pool gets dirty incredibly quickly. At the same time, the correct installation of the protective structure affects not only the cleanliness of the pool, it also increases the cost of the entire summer cottage (in case it is sold in the future).

Choosing the optimal configuration

In the arsenal of pool builders today there is everything that is necessary for effective work. This includes pool projects from various price categories. Equipment must be installed based on the financial capabilities of a particular customer.

The task of the entrepreneur is to offer the most optimal configuration within the specified budget. In some cases, the client's requests significantly exceed the budget, then it is necessary to provide him with a reasoned justification for the costs and encourage him to either reduce requests or increase the budget.

Search for customers

Clients can be found using various advertising resources: Internet space, own website, active promotion in the region, own connections. At the initial stage, you can work with a minimum margin, then it will be easier to attract the first customers. In the future, the construction of one swimming pool in a prestigious residential area can help attract customers from among the neighbors.

Swimming pools are also ordered by preschool institutions. A shallow design with a slide will appeal to parents who want to diversify their child's leisure time. To attract customers among the leaders of commercial kindergartens, you can shoot a good commercial. Private clinics with an orthopedic profile, gyms and saunas can also become clients.

For a business to flourish, a special approach to customers is necessary. A swimming pool is not a necessity, so one should be convinced of the need for its installation from the position of investing in one's own health. Swimming develops muscle strength, increases endurance and immunity. It is about these advantages that the client should repeatedly hear at the first meeting.

Conclusion

In the West, the pool is the third most important attribute of a successful person, after the house and personal transport. Americans have already experienced the link between swimming and good health. As the middle class forms in Russia, the demand for swimming pools will also grow.

Nowadays, more and more people are oriented towards a healthy lifestyle. Therefore, everything connected with it is promising and profitable in terms of creating your own business. One of these areas is the construction of a swimming pool along with a number of related services.

Complex services

Practice shows that the presence of a pool alone will not bring the project to a successful level. It is necessary to organize a complex of related services. So, it is desirable to offer at least the following services:

water aerobics;
water games;
sports training;
classes with babies;
classes with pregnant women;
work with the health team.

Over time, pedicure, manicure, massage, sauna, gym, etc. will be suitable as additional services.

Children's swimming pool

An excellent addition to the general set of services will be the construction of a children's pool. Although it can be considered as an independent project. In this case, in addition to typical equipment for pools, you can purchase water slides for babies.

Please note that in no case should water purification with chlorine be used in such a pool. The skin of the baby is too sensitive to its effects. It is necessary to purify water only by ozonation. For this, a special installation is purchased. And of course, how to open a children's pool without a proper ventilation system. She needs special attention.

Remember that children always visit the pool with their parents or grandparents. If the pool is designed not only for infants, but also for older children, you should offer the organization of recreation for adults accompanying them.

Stages of business project implementation

A swimming pool business plan does not cost a small investment. For the construction of the complex, it is necessary to allocate at least 2 million dollars if a modern swimming pool is to be built. Therefore, it is better to implement the project in large cities, where there will be a large flow of visitors and investments can quickly pay off. For the construction of a swimming pool in small towns, it is worth focusing on budget projects of no more than 100 thousand dollars.

The pool is a medium-term project that will pay for itself in about 3 years. The pool business plan is formed according to the following main points:

market research;
registration of the enterprise;
selection of a construction site;
construction of an object;
choice of equipment;
recruitment;
formation of marketing policy.

Company registration

You can register an enterprise in the form of an individual entrepreneur or LLC. The choice depends on the scale of the project, the nature of the investment, the number of founders. Please note that sports facilities are eligible for benefits from the state. These documents are easy to obtain, which cannot be said about other permits.

Before building a pool, you must obtain permission from the Committee for Architecture and Urban Planning. Practice shows that this can take more time than the construction of the complex itself. Then you need to conclude agreements with utility providers. After that, it is imperative to obtain permission from the State Fire Supervision and SES.

Selection of a place for the complex

Further, the business plan of the pool involves the choice of a place for the construction of the complex. Since it will offer mass consumption services, it is logical to look for a place in the city center or in large residential areas. Pay attention to the fact that there is a convenient transport interchange nearby, it is easy to drive by car, and there is also a place for parking equipment.

For a large project, at least 50 acres of land will be required. They can be rented, but then it is better to include the right to purchase it in the terms of the contract. This is a medium-term project, so there is too much risk of investing in construction on foreign land. The ideal option is to own it.

Construction and equipment

On average, the construction of a pool takes about three years. If you use a standard project, this period can be reduced by about half. In this case, the complex is delivered disassembled and assembled in a year and a half. Such a decision would cost about one million dollars.

Before installing equipment for the pool, pipelines and utilities are laid. These works will require a million rubles. A typical pool is a 1.5 m deep bowl and three lanes of 25 m each, equipped with a heating and filtration system. This piece of equipment will cost approximately $40,000. Facing work should also be included in the pool's business plan. For a square meter of laying tiles or mosaics, craftsmen take $ 100

From the equipment you will need starting pedestals, dividing paths, lighting. Separately, it is necessary to purchase equipment for modern water purification, which will cost 30 thousand dollars. Another 3 thousand dollars will be required if an additional bath or sauna is built.

Staff

To operate the pool, you will need two types of employees:

administrative and managerial staff;
production composition.

Of the managers in the complex, a financial director and an accountant must work. The production staff is quite wide. You will need:

administrator (3 people);
nurse (1 person);
water aerobics trainer (2 people);
swimming instructor (3-4 people);
technician to control the operation of equipment (2 people);
laboratory assistants for monitoring the composition of water (2 people);
cloakroom attendant (2 people);
cleaner (3-4 people).

Marketing policy

Separately, it is necessary to think over the scheme for the implementation of subscriptions and discounts for regular customers. Particular attention can be paid to corporate clients - this guarantees a stable income.

All of the above information suggests that it is better not to take on the project for novice entrepreneurs. It will require significant investments, which will not return soon.

Today, swimming pools are popular with almost all segments of the population. The attendance of the average pool is about 300 people per day.

Corporate clients take up about half of the time the pool is open. This guarantees stable profits. The main thing for this business is water, the attendance of the pool largely depends on its quality. It is this component that requires special attention: annual repair and replacement of the engineering part, water purification. It is advisable to refuse chlorination. With a pool turnover of about 2 million rubles. per month, to maintain it in the norm, you need to spend 500 thousand rubles.

Experts believe that now the pool complex is a promising and profitable business, with low competition. The state cuts taxes and organizes tenders. The investment pays off in about three years.

For a city of five million people, at least 160 pools are required. At the moment, their number is approaching only 80. There is practically no competition between them. The pools are fully loaded, due to the fashion for a healthy lifestyle. 5-10 clients per month are interested in the construction of pools over 20 m.

In large cities, there are several forms of existence of pools:

Sports (which are financed from the city budget)
- Complexes (fixed at educational institutions or manufacturing enterprises that earn part of the money by organizing self-supporting groups)
- Private pools
- Swimming pools built as an additional service at fitness centers, hotels, bath complexes. For them, the presence of a pool in the list of services is an opportunity to attract additional customers (increases the number of customers by 30-40%).

The payback of the pool depends primarily on the level of services provided, and then on the location, water quality, cleanliness of the premises. The size of the bowl is also important.

Pools 20-25 m long, with three to six lanes are popular with the average resident. Accordingly, they are the most profitable. But athletes prefer 50-meter tracks.

According to experts, the construction of the pool, including premises, equipment and civil works, will cost 1.5-2 million euros.

For the arrangement of the pool, a room with an area of at least 1500-2000 m2 is required. Here are a few options for purchasing it:

Rent in a business center
- buy out and modernize the old building (according to experts, it is not difficult to install a bowl and equipment for a pool in a finished building)
- build a swimming pool from scratch, getting a place and a building permit. To do this, there are standard FOB projects (fitness and health pool), which provide for all the services of the health complex, including a sauna and a gym. Such a complex can be ordered in disassembled form, its construction will take from six months to a year and will cost 1-1.5 million euros.

For the construction of a swimming pool, a water filtration system, heating, lighting, dividing paths and starting tables are required. An economical option will cost 50 thousand euros.

Depending on the thickness and quality of the walls and the waterproofing system, the cost of the pool bowl varies. So a bowl 25 m long, 8 m wide and 1.5 m deep with a filtration and heating system will cost approximately 40 thousand euros, lining at the rate of 100 euros per 1 m2. Sauna or bath equipment - 3 thousand euros.

It is necessary to obtain a building permit from the Committee for Urban Planning and Architecture of your city. When opening a health pool, you also need permission from the State Fire Supervision and SES. Unfortunately, the process of obtaining these documents can take longer than the construction itself.

It is also necessary to conclude contracts with suppliers of water, energy and heat. The difference from the construction of other objects is in accounting. Physical culture institutions have tax benefits.

As for the personnel, at least four people will be needed to maintain the pool, who will monitor the chemical and bacteriological composition of water, equipment, and be responsible for the smooth operation of the equipment. In addition to them, there should be a director, an accountant, 3-4 administrators, 1-2 cloakroom attendants, 3-4 cleaners, a nurse, 1-2 aqua aerobics instructors and 3-4 swimming coaches.

The provision of a standard set of services will require an increase in costs by several tens of thousands of euros. Also, you may need a special license for services such as massage. But, despite this, the opening of the pool is a profitable business.

Owners of country houses strive to improve their backyard so that summer holidays pass with maximum comfort. Even 10 years ago, a private pool was a luxury, but today more and more Russians can afford such a remarkable facility. The construction of swimming pools can bring a good income if you offer customers the best budget solutions with a long service life.

Demand Analysis

You need to start any business after a thorough market analysis. The right approach to the study of the situation will help determine the direction of activity and the target audience.

Having your own pool is not too cheap, so you can’t count on a constant influx of customers in a small town. In order to get a wide range of customers, it is necessary to choose the right field of activity:

try to cover the maximum number of settlements in one region;
choose a large metropolitan area as a place of business.

The main clients are people of medium and high incomes. Owners of hotels, guest houses, recreation centers order pools. It is also necessary to take into account the seasonality of this type of activity. The construction of turnkey pools cannot take place during the winter season.

Work plan

Strategic business planning will allow you to build a clear scheme of work that will lead to the successful development of the enterprise. A kind of step-by-step instruction will help to determine the most important points in the initial stages and in subsequent actions. In general terms, the action plan includes the following points:

analysis of the market, competitive environment and search for suppliers;
selection of the technological component of turnkey pools, selection of specialists;
official registration, conclusion of labor agreements, joining the SRO;
creation of a web page, advertising campaign, customer search;
construction of the first structure (free of charge or at cost);
search for real orders.

Among other things, it is necessary to decide which type of pools is supposed to be introduced to the market. This will allow you to purchase the necessary equipment and select an affordable price segment.

Direction of activity

Buyers can be offered several types of pools, which differ in cost, complexity of installation and installation of engineering structures. The most popular are:

reinforced concrete;
polypropylene;
acrylic structures.

The concrete pool construction project involves a long and laborious process, which includes digging a foundation pit, reinforcing, and finishing. The concrete hardens for about a month, after which the water warms up for a long time due to the nature of the material. However, this type of structure has a lot of advantages:

long service life;
lack of influence of the height of groundwater;
a large selection of options for cladding;
high level of resistance to damage.

Polypropylene and acrylic structures are lighter and cheaper, have good resistance to ultraviolet radiation and aggressive environments.

Equipment and specialists

Important components of the business for the arrangement of water facilities are the purchase of the necessary equipment and the hiring of workers. The difference in how pools are installed affects the initial cost estimate for starting a business.

For the installation of polypropylene and acrylic structures in the country or in a private house, you will need:

grinder, drill, jigsaw;
tools for digging a pit;
compact concrete mixer;
containers for solution, waste, etc.

Additional tools may be needed. This will be clarified in the process of work, if necessary, they can be purchased.

The construction of concrete pools involves the purchase of the following equipment:

earthwork tools;
concrete mixer;
equipment for the installation of engineering communications;
facing tools.

Personnel must be highly qualified. After all, pool projects involve a large list of technically complex work. Only careful implementation of all stages will achieve the desired result.

Business Features

Due to the design features of different types of structures, the cost of building a pool differs significantly. Polypropylene can cost 100,000 rubles, as for concrete pools, especially public ones, the price for arranging an 8 * 3 m pool can reach up to 2.5 million rubles.

The following factors affect the price increase:

pool type (indoor, outdoor, indoor, etc.);
method of water circulation (overflow or skimmer pool);
structure size;
installation method (concrete, acrylic, etc.);
installation of additional options (hydromassage, air geyser, underwater lighting, etc.).

The construction of a pool in the house is accompanied by a connection to internal communications, which can also complicate the work.

Profitability of the enterprise

The threshold for entering the business, which involves the construction of pools in the country or in private homes, is quite high. For the purchase of equipment, it is initially necessary to spend from 500,000 rubles. The volume of the trade margin in this kind of activity is set at 10% -15%. Example: when selling and installing a pool worth 2,000,000 rubles, the net profit will be 200,000-300,000 rubles. Accordingly, the business reaches the break-even point after 3-6 months of operation.

Now in many countries (and our country is no exception) the popularity of a healthy lifestyle is rapidly growing. The number of people who become adherents of outdoor activities is growing faster, which also has a positive effect on the state of the body. There are enough options for what to do: playing football, exercising in the fitness center, martial arts and much more. Everyone chooses for himself exactly the occupation that suits him. But, one way or another, there are sports that absolutely everyone can do and they are suitable for almost all people. These types include gymnastics in the morning, light jogging, swimming. To engage in the first two sports, no special devices are required, because you can do morning exercises right in your room, and run in the mornings in a nearby park. But if you have chosen swimming for yourself, then you cannot do without a reservoir.

In the period from autumn to spring, it is not possible to swim in natural reservoirs, due to the rather low water temperature. Therefore, people who have chosen such a sport as swimming are forced to use pools.

During the summer, most people have no problem finding a place to swim. Someone lives near a small river or lake, someone has access to a pond, and someone can see the sea coast from the window. The type of reservoir is not important, the main thing is that in the summer you can use almost any view available to you for swimming. But in the period from autumn to spring, it is not possible to swim in natural reservoirs, due to the rather low water temperature. Therefore, people who have chosen such a sport as swimming are forced to use pools.

Naturally, many swimming enthusiasts are frequent guests of the pools in the summer, however, artificial reservoirs experience the largest flow of visitors in the cold months of the year. In this regard, many aspiring entrepreneurs have the question of how to open a pool.

Now in a large number of cities the demand for pool services exceeds the supply.

Now in a large number of cities the demand for pool services exceeds the supply. For customers, this is bad, because they do not have the opportunity to choose among the existing pools exactly the one that will fully satisfy their needs - from its location to the prices for services. But for entrepreneurs, this situation is, on the contrary, positive - as there is a wide scope for starting a business in this area.

The client audience of this business is very diverse, as swimmers can be found among people of different ages, different professions, different social statuses. Professional athletes are another category of regular customers. Also, according to experts, almost half of the total number of clients are corporate clients.

How to build a pool

Building a swimming pool is not an easy task, and it requires quite a lot of capital investment. If you are planning to open a whole complex with several pools, then its construction will cost 2-3 million dollars. But such a large complex will be in demand in very large cities, such as Moscow. And in smaller cities, it is unprofitable to start the construction of such an object - it will not pay off. In regional cities, it is more expedient to build a medium or small pool. Speaking about the specific investment amounts, the construction of a small pool will cost 70-100 thousand dollars. Keep in mind that the average payback of such a pool is three years, so you will not be able to quickly earn big money in such a business.

The first step in creating a pool is finding or building a suitable space. Select the area of the pool depending on the desired scale of the business. The most advantageous and common pool size is approximately 20 meters with 3 swimming lanes.
The next thing to do is to purchase a bowl of the future pool. A medium-sized bowl of 20x8 meters will cost about 50 thousand dollars. Together with the bowl, this amount already includes heating and water purification systems. Separately, you need to purchase lighting, dividing paths, facing tiles (it will cost 15-17 thousand dollars).

Also, in addition to investments in the construction of the pool itself, additional cash costs will require obtaining a building permit and a license from the SES. It is also necessary to conclude agreements with the relevant services for the conduct of water, sewerage and power networks.

And, of course, for the operation of the pool requires qualified personnel. Again, the number of workers needed depends on the size of the pool, but if you are opening a small pool, then you will need one manager, one accountant, two administrators, two health workers, two cleaners, several swimming instructors and coaches. Such a set of employees is quite suitable for the first time the pool is open. Further, you will be able to hire staff, in connection with the emerging needs for certain specialists.