Food

How to open a fitness club from scratch. First time going to the gym. What to bring to the fitness club

Brief Investment Memorandum

Today, fitness clubs are gaining more and more popularity both among the inhabitants and in the business environment. This fact is due to the growing trend towards a healthy lifestyle among Russians.

People are ready to spend money to be physically healthy, externally beautiful and internally confident in themselves and their abilities.

Despite this, according to many experts in the fitness industry, only 4% of the Russian population attend fitness clubs. In Moscow, the percentage of penetration of the fitness industry reaches 7%, but in the regions it is difficult to reach 1-3%. Comparing our country in this indicator with the United States, the leader in the fitness market, or even European countries, the difference will be obvious.

And although fitness has existed in Russia for a little over 20 years, the growth prospects for this market are huge both in the regions and in the capitals.

In this regard, the business of opening a fitness club can be considered not only beautiful and noble, but also very profitable.

The main thing is to correctly draw up a business plan for a fitness club.

A fitness club business plan is calculated taking into account many factors that an entrepreneur who wants to start a business in the beauty and health industry needs to know about. The most significant of them are the concept and format of the fitness club, its target audience, location, etc.

We suggest that you familiarize yourself with an example of a business plan for a Brosko Fitness fitness club.

2. How to open a fitness club from scratch?

Description of the business, product or service

Brosco Fitness is a fitness club for women only. Its unique concept lies in the fact that only women can be members of the club, as well as in the original circuit training program "Half an hour for miracles", designed specifically for the development of certain muscle groups in the fair sex.

Format fitness club "at home" determines the requirements for the premises in which the fitness club will be located. Optimal would be a room with a separate entrance with an area of 200 sq.m - this area allows for optimal use of space and obtaining optimal benefits with minimal investment.

The format "at home" also defines the main audience - residents of nearby houses. In order for the fitness club to be as busy as possible, at least 2% of the potential audience of the future fitness club should live within a 20-minute walk or 5-minute car ride from its location.

Taking into account the fitness club area of 200 sq. m, the maximum number of members is 300 people, taking into account the correct distribution of their fitness club attendance without overloading during peak hours.

Pricing services of a fitness club also directly depends on the target audience and the demand for fitness services of the middle price range, which significantly exceeds the supply, since most of the fitness market falls on business and premium class clubs. Thus, the following target audience of Brosco fitness was chosen - women with an income level of "average" and "below average". Based on this, the average cost of an annual subscription is about 20 thousand rubles / year.

At the forefront in Brosko fitness is the Client - a woman, taking care of her needs and opportunities, desires and comfort. A distinctive feature of the fitness club is a high level of service, an individual approach to the client, as well as a unique homely atmosphere and caring staff.

Thus, detuning from competitors will be according to the following parameters:

from full-scale fitness centers - at the cost of a subscription,
from similar fitness clubs in terms of format and price segment - for a unique offer (circular training "Half an hour for miracles" and a high level of service).

For clients - women - a list of services provided by the fitness club has also been developed. The main services included in the subscription are the “Half an hour for miracles” circuit training and group classes. Additional services are introduced to increase the profitability of the fitness club. It is assumed that an active member of the club (a client visiting the club and using the services included in the subscription price) will use additional services at least 4 times a month.

List of additional services:

fitness bar,
Brosko goods store,
Sauna,
Solarium.

Thus, in order to open a fitness club from scratch, initial investments in the organization and opening of the Brosko Fitness fitness club in the amount of 2,666,000 rubles are required, excluding the lump-sum fee. According to this business plan, the payback period will come 13 months after the opening and start of the fitness club. The planned net profit will be from 140,000 to 300,000 rubles.

3. Market of fitness services in Russia

Description of the market

According to analysts (research company NeoAnalytics and GLOBAL REACH CONSULTING), the volume of the fitness services market in Russia in the period from 2012 to 2014 grew by an average of 30%, however, due to the current unfavorable situation in the country's economy, the growth rate of this market may decrease in 2015-2016. almost doubled - up to 10-15%. Thus, according to analysts' forecasts, the market volume in 2016 may reach 123 billion rubles. However, according to official statistics, the number of people periodically involved in sports, physical culture or fitness in 2014 was estimated at 29%.

Based on these data, it can be assumed that the main audience of fitness clubs today will be interested in offers of the middle and below the average price segment.

To date, there are about 3500 clubs in the domestic market of fitness services. However, most of the volume of fitness services is concentrated in the markets of Moscow and St. Petersburg. In other large cities with a million population, the situation is much worse, not to mention cities with a population of up to 500,000 people. In Moscow alone, according to tentative data, there are more than 900 establishments providing fitness services, 30% of which are chain brands. The largest players in this area are WorldClass, AlexFitness, Planet Fitness, Orange Fitness, CityFitness and Fizkult networks. As a rule, the fitness clubs of the largest chain players are full-scale business and premium class fitness centers with an area of more than 1000 sq.m, with a swimming pool, etc. They are located in separate buildings, in sports complexes, business and shopping centers.

The share of non-chain fitness clubs is 65% of the total number of fitness clubs. Among the advantages of small fitness clubs are:

location in close proximity to the target audience (near the place of residence or place of work),
renting small premises with a lower rental rate,
accessibility for customers (mainly small clubs are aimed at an audience with an income of "average" and "below average"),
minimum need for qualified personnel (instructors, trainers, etc.).

An analysis of the fitness services market in the price segment showed that the most promising segment of the fitness industry is the middle segment, the market saturation in which is 12%, in contrast to the premium (28%) and low segment (60%). This is due to the fact that the greatest demand for a healthy lifestyle is observed among business people aged 21-35 who are ready to spend 20-50 thousand rubles a year on fitness.

Of particular importance are the terms of subscriptions offered by fitness clubs. In the practice of premium segment fitness clubs, the sale of subscriptions for six months and a year is common, while monthly subscriptions are more acceptable for the low segment. In the middle price segment, fitness clubs use both monthly and annual memberships, however, the trend in the market indicates that more and more mid-price fitness clubs will abandon short-term memberships in favor of more expensive and longer ones.

When analyzing the demand for fitness services, it is worth mentioning such a phenomenon as business seasonality. Peak seasons fall on the autumn-winter and especially spring seasons, while in the summer there is a significant outflow of fitness club clients. It is at this time that it is necessary to carry out additional promotions and increase the attraction of new customers, while not forgetting to actively interact with existing customers.

4. How to promote a fitness club?

Sales and Marketing

5. How to open a fitness club?

Production plan

How to open a fitness club in a small town?

To open a fitness club, it is necessary to acquire ownership or rent for a long period of time a 200 sq.m room with a separate entrance.

The effective rental rate will be 800 rubles per sq.m.

When searching, it is better to give preference to a room located in a residential area. It is desirable that at least 50 thousand people live within a radius of 2-3 km from the proposed location of the fitness club.

Thus, Brosko fitness can be opened even in a small town - the main thing is that the share of the potential audience is at least 2% of the population within a radius of 2-3 km from the fitness club.

Also, before renting a suitable size room, you should analyze the territory for competitors. Do not be afraid of competitors. If there is a full-scale premium segment fitness club within a radius of 2-3 km, there is a high probability that the Brosko fitness club will “lure” some of the competitor’s customers. The same goes for small fitness clubs.

Fitness club renovation

Do not forget about such an important stage of preparation for the opening of a fitness club as the renovation of the premises. Based on the layout of the leased premises, it is necessary to develop a design project in accordance with the corporate style, and only then proceed with construction and repair work. According to the experience of opening fitness clubs Brosko fitness, the estimated cost of repairs will cost 5,000 rubles. per sq.m.

At the final stage of repair work, special attention must be paid to the interior, especially its details. It is the details that create a cozy atmosphere in the fitness club so that the clients feel comfortable within the walls of the fitness club.

We invite you to familiarize yourself with the list of seemingly insignificant nuances of the interior of a fitness club, which nevertheless create a favorable atmosphere that enhances customer loyalty. In addition, knowing certain points will help you avoid unnecessary costs in the future.

Showers and toilet

Shower rooms should always have an additional shelf for bath accessories.
Recommended hoses are hansgrohe. The shower must be non-fixed. Otherwise - quick wear and water on the floor.
The toilet should always have a clean mat and all the necessary hygiene products. All dispensers and dispensers must work properly.
It is unacceptable to combine a brush and toilet paper.
Each sink in the club should have fresh flowers and basic cosmetics (cotton swabs, sticks, hand cream, makeup remover, facial wash, etc.).

locker room

The use of household hair dryers in clubs is unacceptable. Installation of at least two professional hair dryers is recommended.
It is necessary to place disposable bags for shoes in the locker room and make appropriate communication.
Chipboard cabinets standing on the floor are undesirable. It is necessary to put them on metal (preferably aluminum) frames. This will increase the service life, it will be possible to wash the floors under the lockers.

Receptionist

There should be no foreign objects at the reception desk.
Fresh flowers should always be available at the front desk.

Other

Communication should be as inconspicuous as possible. All batteries and pipes must be hidden.
All ledges, window sills and niches located in the halls or the lobby of the club must be equipped with flowers in pots, photographs from the life of the club, sachets, etc.

Time to search for a room and its repair can take up to 3 months. In order to start receiving income from the first month of work on the opening, it is worth starting pre-sales of subscriptions.

Thus, the payback period will be reduced.

If you don’t know how to open a fitness club, what you need for this, what a business plan should be, then this article will help you.

A healthy lifestyle is becoming more and more fashionable. Many are starting to get involved in sports, which is facilitated by special government programs and, to some extent, the media. Most importantly, there is a trend. And this is good news. But besides the fact that playing sports is useful, it can also be beneficial. You can earn quite a lot of money on this.

It is no secret that the country does not have enough inexpensive fitness clubs, which at the same time can provide a wide range of services and high quality service.

Business plan

So, let's look at a free ready-made example of a fitness club business plan that will help us open it.

Main section

In this section, you need to make a description of the business that you will be engaged in. In our case, this is a fitness club. Assess the prospects and indicate the main advantages. When evaluating the prospects, they can be indicated as high, due to the ever-increasing popularity of a healthy lifestyle and the lack of quality services to meet needs.

It is also necessary to indicate the organizational and legal structure of the enterprise being created - a fitness club. When cooperating only with individuals, the best choice would be to register an individual entrepreneur. If you plan to work with legal entities, you should register a limited liability company. It is worth remembering that the first method is much easier in terms of bookkeeping and such a business has a lower tax rate.

Description of the enterprise

This section once again indicates the type of the opening fitness club, as well as the number of people who can be inside the premises at the same time (throughput). You can also specify the number of installed simulators, as well as what will be in addition to them. Be sure to include the club's hours of operation. Such institutions in most cases work without breaks and days off, from 8-00 to 24-00.

Description of services provided

The section is intended to describe the services provided by the fitness club. It can be:

Single lessons without a coach;
Regular lessons by subscription;
Single sessions with a trainer;
Regular subscription classes with a personal trainer;
Sauna and massage services;
Solarium (see also).

Market and its analysis

The most important section, which must be prepared even before registering your business in the field of fitness. The bottom line is to study already open institutions of this type, identifying their advantages and disadvantages. Based on the information collected, you should combine all the best in your project, excluding problematic points if possible.

Production plan

The section specifies the requirements for the premises of the fitness club. It will require an area of 400 square meters, namely:

Reception room - 20 sq.m.;
Changing rooms (women's and men's) - 40 sq.m.;
Swimming pool - 100 sq.m.;
Halls for classes - 200 sq.m. (20 halls of 100 sq.m.);
Sauna and massage room - 40 sq.m.

The best is the independent construction of the premises, which allows you to perform the desired layout. One of the options is an agreement with a construction company to open a fitness club in one of the elite houses under construction. This will allow you to significantly save money, and also provide additional regular customers.

The next stage is the purchase of equipment for a fitness club. You will need:

Exercise bike - 6 pcs.;
Treadmill - 6 pcs.;
Power complex - 3 pcs.;
Gymnastic complex - 3 pcs.;
Balls, steps, dumbbells - from the number of visitors;
Equipment for the pool, sauna and massage rooms.

Furniture and interior items

After resolving issues with the purchase or rental of premises, as well as with the purchase of the necessary equipment, you should address the issue of recruiting personnel for the fitness club that you decide to open. The first task is to select professional and experienced instructors.

A young and beautiful girl should sit at the reception, with a sports figure, who will be well versed in sports terminology, and also be able to talk with customers.

The standard for fitness clubs is staff consisting of the following positions:

Director - 1;
Accountant - 1;
Secretary - 2 (work in shifts);
Instructor - 4;
Coach - 4;
Masseur - 4;
Service personnel - 2 (work in shifts);
Workers - 2 (work in shifts);
Cleaner - 2 (work in shifts).

Financial plan

The last section is devoted to the expenses and incomes of the future fitness club. The expenses include:

The cost of the premises is 1 million rubles;
Repair and decoration of the premises - 300 thousand rubles;
Purchase of equipment - 1 million rubles;
Salary - 4 million rubles;
Advertising - 100 thousand rubles.

All these costs are quite conditional and vary depending on the prices of a particular city. On average, the costs are about 6400000 rubles.

You can also estimate in advance the approximate future income of a fitness club:

Sale of club cards (at least 70) - 2.8 million rubles;
Profit from single visits - 1.5 million rubles;
Profit from additional services - 600 thousand rubles;
In total, we have an annual income of about 4.9 million rubles.

Comparing the expense and income, we see that the payback of a fitness club is about 1.5-2 years, which shows a rather high profitability, but also requires large financial costs to start.

We hope that this article on how to open a fitness club and its sample business plan will help you get started.

Recently, various fitness clubs have become popular. And this is not surprising. This area is developing at a rapid pace. In addition, a fitness center is a good option for business. What should you start with? How to open a fitness center for the disabled, pregnant women and those who take care of their bodies? Read about it in our review.

Since you can open your fitness center from scratch within a month, you should start by collecting documents and choosing a room. It is worth considering that there is little competition in this industry. You can enter this business without much difficulty. For a fitness center to make a profit, you need to choose the right place for it and correctly draw up a business plan.

Business features

What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not quite an ordinary rocking chair. All amenities for visitors should be provided here. If this is not the case, then the institution will not be visited. After all, many people want to practice their favorite sport in more comfortable conditions. Agree, no one will pay money for visiting a regular gym with exercise equipment, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.

In order to visit the institution, it is not at all necessary to rent large premises where there is a pool. A gym located in such a fitness center will be more often visited. It is enough to find a room with a total area of 100 square meters. The main thing is to find professional trainers and purchase exercise equipment.

How much money do you need for a fitness center? How to open an institution and not spend too much? The cost depends on the location where the fitness center is located. It should be borne in mind that a room rented in the city center will cost more. Such an institution will pay off within a few years, and you will not receive profit during this time. It is for this reason that you should look for a hall in the rental price here is much lower.

Choosing the right room

How to open and simply for athletes and how to get a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable room, the following points should be considered:

The fitness center should be located in a convenient location for visitors.
The premises should be located away from competitors.
It is worth choosing densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
Transport links are also very important.
The room should be provided with a high-quality ventilation system, as well as bathrooms and showers.

A property purchased as a property is a better option than a rental property. How to make the fitness center more visited? How to open an institution and not burn out? Additional services, such as a sauna, will help here. Such additions have become very popular in recent years. Thanks to this service, the institution will become popular. As a result, attendance and profits will increase.

Also, when drawing up a business plan, it is worth considering that wealthier clients will only visit the fitness center where additional services are provided, such as a bar, solarium, beauty massage, and so on. In addition, this will increase profits by another 30%.

How to choose equipment

Since opening a fitness center is a costly task, you should choose not only the premises, but also the equipment. In this case, it all depends on the specialization of the institution. If you are planning to open a regular fitness center, then you will need the following equipment:

The cost is from 24 thousand rubles and more.
Running track, costing from 16 thousand rubles.
The cost is about 19 thousand rubles.
Equipment for the development of chest muscles. The approximate cost is 22 thousand rubles.
Equipment for the press - from 5.5 thousand rubles.
A barbell rack and a bench with a leg machine - from 4 thousand rubles.
The bench is horizontal. The cost of such equipment is no more than 2.5 thousand rubles.

In addition, you will need to purchase more discs, dumbbells, barbells and so on. If there is not enough money for equipment, then you can lease it.

Additional expenses

Before you open a fitness center from scratch, you need to foresee all the costs and evaluate your capabilities. Don't forget about monthly payments. The list of costs includes:

Advertising.
Taxes.
Utilities.
Maintenance staff wages.
Equipment depreciation.

To open a fitness center from scratch, you should carefully consider the choice of staff. Coaches must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with a personal mentor. This should be taken into account.

The profitability of such a business

If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the institution is of an elite level, then more investments will be required to begin with. But, as a rule, the cost of one visit to such a fitness center is much higher.

According to statistics, the profitability of such an institution is about 30%.

Is it possible to save

So, how to open a fitness center and what can you save on? When starting a new activity, many people worry about how not to spend a lot of money. There are several ways that you can save on opening a fitness center:

Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the institution are covered with. When finishing these surfaces, you can refuse expensive and elite materials. It is enough to cover the walls and ceiling with ordinary paint. This will save you a decent amount.
Equipment can be purchased cheaper and not from well-known manufacturers. In addition, customers do not pay attention to the origin of the simulators. However, the equipment must be of high quality and durable.
Advertising. If you open an inexpensive fitness center, then you do not need advertising on the radio or on television. It is enough to stick ads around the area, as well as make an attractive and bright sign. In addition, you can distribute leaflets, as well as advertise on the Internet, social networks, and so on.

What is not worth saving?

To open a good fitness center, you should not save on everything. Otherwise, only a few customers will visit such an institution, and you will not receive any profit. What not to save on:

What documents are needed

So, how to open a fitness center? Where to start and how to draw up documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important process. Since 2009, physical culture and health-improving activities have not been subject to licensing. This may be required to provide medical services.

To open a fitness center, you must register as an individual entrepreneur. This is required to pay the single tax. At the same time, it should be borne in mind that many customers are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only to legal entities. In order not to pay huge amounts in taxes, you can register an LLC.

As a result, all coaches are registered as individual entrepreneurs and must pay a single tax. The premises are being sub-leased to them. It is worth noting that start-up entrepreneurs may not pay income tax for several years.

Where to get start-up capital?

You have decided to open a fitness center. How to open an institution of such a plan if there is no start-up capital? To enter the market of sports and recreation services, considerable financial costs will be required. Many aspiring entrepreneurs who do not have free cash tend to open their own business without money. But not everyone knows how to do it. In any case, you will need initial capital. Where to get it? You can go to the bank and get a loan.

It is worth remembering that a fitness center opened from scratch pays off within a few years. In addition, an individual entrepreneur can attract private investors to his business who seek to raise their image.

What is the result?

Since opening a fitness center in the basement is not the best option, you will have to look for a more comfortable room. It is worth noting that for an establishment of such a plan, a well-ventilated and lit room is required, equipped not only with exercise equipment, but also with a sauna, showers and, preferably, a massage room. To open such a fitness center will require about 40 thousand dollars. Such establishments pay off within a year. After that, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as the pricing policy. Of course, not everyone is able to open a good club. The income of a small year is from 1 to 10 thousand dollars.

In conclusion

It should be noted that a fitness center is a popular and quite promising service for residents of not only large cities, but also small towns. Among the advantages of this type of activity, one should highlight the wide opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital required to open a fitness center and purchase equipment.

With a properly and competently drawn up business plan, profits will begin to flow in a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can expand an existing establishment. To do this, you can increase the list of additional services. Ideally, a fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, a room for pregnant women and the disabled.

Despite the growing fashion for visiting fitness clubs among the active part of the country's population, Russia still lags behind Europe and America in this regard. According to some data, the proportion of people in Russia who regularly attend fitness clubs is 3%, while in the US this figure is 14%, in the Netherlands - 15%, in Germany - 14%, in the UK - 6% of the population.

The popularity of fitness clubs in Russia

According to experts, the fitness services market is growing by 15-20% per year, and today its volume in Russia is more than $1 billion. New clubs are actively opening, new brands and innovative trends are emerging. More and more you can see the appearance of large network players, including in provincial cities.

The largest players in the fitness industry in our country can be considered the Fizkult, Planet Fitness, WorldClass and OrangeFitness networks. There are also world leaders in Russia, these are clubs under the Gold’s Gym brand.

Due to the fact that the Russian market of fitness services is still developing, in many cities of our country there is no serious competition among gyms. This is especially true for the provincial cities of Russia. If in Moscow and million-plus cities the market has already been practically divided, then in cities with a population of less than 1 million people there are only a few “worthy” clubs. Now, according to experts, is the best time to open fitness clubs in the province.

How much money do you need to open a fitness club

Investments in opening even a small fitness club start from 2 million rubles. And this is taking into account the fact that the premises for the club are rented, and not a new facility is being built. Otherwise, investments will amount to tens of millions of rubles. The main start-up costs include: design and renovation of the premises, purchase of equipment, as well as the cost of advertising and promotion of the club. It is also recommended to create a certain reserve for the first months of unprofitable work of the club. As long as the fitness club makes a profit, you still have to pay rent and staff salaries.

One of the highest fixed costs of a fitness club is rent. For a room with an area of 250 m2, you will have to pay monthly from 50 thousand rubles or more, depending on the region. When concluding a lease, pay attention to the term of the contract. Ideally, the contract should be concluded for a period of at least 5 years with mandatory state registration of the contract. This is more beneficial for the entrepreneur, because in this way he protects himself from premature termination of the contract at the initiative of the landlord.

What equipment to choose for a fitness club

The biggest initial cost item is the purchase of exercise equipment. A small fitness club will need 7-8 exercise machines and 4-5 cardio equipment (treadmills, exercise bikes). The purchase of such a kit will take at least 1 - 1.2 million rubles.

If we are talking about equipping with the most expensive and reliable equipment (Spain, USA, South Korea), then the amount of investment will increase by 2-3 times. The payback of such equipment is certainly higher than cheaper "home" counterparts, but it will last much longer.

Fitness club space

When looking for premises for a club, you should proceed from who will be your regular customers. If you open a small fitness center, then it can be successfully located in a residential area of \u200b\u200bthe city and serve local residents. A clear plus of accommodation in a residential area is low rental payments. This is a great help when starting a business with a small budget. The placement of the club in more passable places - on the central streets or near large bus stops, perhaps, will attract more customers. However, the cost of rent in such places is very high, which, of course, is not profitable for a beginner club.

The area of the premises of even a small fitness club should be at least 150 m2. Ideally from 250 m2. To more accurately determine the required area of the fitness center, the business owner should determine the expected flow of customers. As a rule, there is at least 5m2 per visitor. Accordingly, a fitness club with an area of 250 m2 can serve up to 50 people at the same time.

The classic fitness club includes the following rooms:

Gym, area from 100m2;
Aerobic hall, from 50m2;
Men's and women's locker room, from 60m2;
Shower and restrooms, from 30m2;
Reception, from 10m2;
Other (sauna, relaxation room, cafe, etc.), from 50m2.

When opening a fitness club, keep in mind that the search for qualified workers can take from one to several months. In small and medium-sized cities, the problem of valuable personnel is typical for many types of activities. Team building is perhaps one of the most important tasks at the early stage of starting a business.

Depending on the size of the club, at least a few trainers, masseurs, administrators, an accountant and a cleaning lady will need to be employed. The average wage fund, per month, ranges from 100 to 200 thousand rubles. Along with rent, wages are the main fixed costs of the club.

What taxation system to choose for opening a fitness club

The organizational form of a fitness club can be both an individual entrepreneurship and a legal entity (LLC). Opening an IP is seen as easier and less expensive than registering an LLC. However, a legal entity also has its advantages (more). As a taxation system, the most optimal is special. mode - a simplified taxation system, 6% of the proceeds or 15% of the club's profit.

Do I need permission to open a fitness club?

Licenses and permits for the implementation of fitness services are not required.

Advertising is the key to success

The newly opened fitness club will have few customers. Normal promotion will require time and funds for promotional activities. New clubs are encouraged to allocate up to 20% of their revenues to advertising each month. As the client base expands, advertising costs can be reduced by up to 5% per month. The main advertising channels are: the media (newspapers, TV, radio), website (business card), distribution of leaflets and flyers, advertising in offices and business centers, and of course word of mouth. The effectiveness of the latter, by the way, directly depends on the quality and cost of the services provided, as well as positive feedback from regular customers.

How much can you earn by opening a fitness club

The fitness center generates income in two directions: the sale of subscriber cards and the provision of additional services. The cost of an annual subscription to Russian fitness clubs averages $250-300. It is better not to experiment with the pricing policy. Any dumping and unreasonable increase in prices, especially in the presence of competition in the city, can ruin a business.

The peculiarity of the work of modern fitness clubs is that a significant part of the profit is brought by several sales of subscriptions - how many additional services and services. For example, the sale of oxygen cocktails, wellness massages, cosmetic services, saunas and other services. The average annual income of a small club is 50 - 150 thousand dollars. The project pays off, under favorable conditions, in 3-4 years.

What OKVED code to indicate when registering a fitness club

OKVED code 93.04 - Physical culture and health-improving activities. You can use OKVED codes 92.61 and 92.62, which also apply to activities in the field of sports. In the event that your center will provide a wide range of services, for example, beauty salon services, you need to specify the OKVED code 93.02 - Provision of services by hairdressers and beauty salons.

What documents are needed to open a fitness club

You need to register with the pension fund and obtain permission from Rospotrebnadzor, SES and the fire inspectorate, for which you will also need to prepare the following documents: passport of a sports institution; contracts with utilities; contract for the maintenance of electrical equipment; employee health records.

The services of fitness clubs have been in increasing demand in recent years, as the population began to give preference to a healthy lifestyle. A properly organized fitness club will quickly pay back the money invested and start

Even at the stage of considering the idea of opening a fitness club, it is worth evaluating your financial capabilities (it will take a lot of investments) and the ability to withstand competition that is growing every year. So, how to open a fitness club from scratch?

The opening of a sports complex should be thought out in detail - it depends on the income from the enterprise.

The algorithm for bringing the club from an idea to a functioning institution is as follows:

Documentation, obtaining permits.
The choice of a suitable room, the layout of individual zones in it.
Purchase of exercise equipment, its compact and convenient installation.
Compilation, taking into account costs and expected profit.

Documentation of the fitness club

A set of documents and their registration of labor do not cause even newcomers to business:
in the tax office and the choice of UTII

At first, it is inexpedient and unprofitable. When registering, indicate (OKVED):

92.61 Activities of sports facilities;
93.04 Sports and recreation activities;
92.62 Other sports activities.

If it is planned to provide additional services in the fitness center (hairdressing, massage, cosmetic, and so on), this must also be reflected in the application, indicating additional activity classification codes.

An entrepreneur registers himself and his employees in:

FSS (social insurance),
FMS (medical insurance).

for the disposal of lamps;
maintenance of ventilation, hoods, air conditioners and other systems;
to service the premises of the Housing Office;

production control program;
institution passport;
medical books of employees with an unexpired medical examination.

The final stage is obtaining permission to put the institution into operation from the State Fire Supervision Authority.

Room selection and layout

The choice of a certain area for a fitness club directly depends on the expected throughput of a sports facility.

The minimum area of the club is 150 square meters, where the necessary equipment and facilities are located. If the club is expanding in the project, then once choose the option with the possibility of adding or renting additional space.

The owner of a fitness club must ensure that his clients are comfortable during sports and other procedures. For this:

it is necessary to equip the hall where training is held with a rubber coating;
it is required to provide air exchange according to building codes.

If you plan to open a small fitness club, then an area of 150 square meters is enough. But even here there is a peculiarity - it is unprofitable to rent a small fitness room, it is advisable to own it.

Small training halls can be opened in densely populated sleeping areas, on the streets leading to transport stops - there is the greatest flow of people.

Owners of large fitness clubs can either buy the premises or rent. In this case, there is a pattern: the more massive the fitness center, the more profit it gives.

Major clubs are:

the possibility of receiving many people at the same time;
the availability of modern facilities;
providing a variety of services to its clients.

Such fitness clubs should be placed in modern densely populated areas, in the business center of the city, in large shopping centers. The minimum term of the lease agreement is 5–9 years, during which time all funds invested in the club will fully pay off.

Room layout

Zoning of areas in the club is one of the most important moments. Must be:

training room - at least 5 square meters are allocated per client;
women's and men's locker rooms;
dance hall - from 2 square meters per client and from 3 - for the instructor;
fitness center staff room;
reception;
showers and toilets.

Try to plan the premises in such a way that there is not even a single empty meter that does not have a specific function. Each zone of the fitness club should be both beautifully designed and have a certain functionality.

Fitness club equipment

Purchase of equipment for training in the club depends on the field of study. All people have different levels of physical strength and different fitness goals, so the optimal combination of several types of activities in one sports center is optimal.

The most popular today are:

Pilates;
cardio and strength training;
dancing;
yoga.

To fully conduct training will allow the acquisition of:

several cardio machines (they are quite expensive, so with a limited budget, 2-5 units will be enough);
press benches;
several rods, stands for them and free weight;
15–20 strength training equipment;
several fitballs, 3-4 sets of dumbbells.

To save money, it is not necessary to purchase expensive training equipment, it is enough to buy one that is designed for commercial use and has a certificate.

The equipment should be placed compactly, but not too close, so that during classes the trainer can freely approach the client without interfering with others.

Fitness club staff

In the service segment of the business, personnel plays a key role, so you can not save on it. To ensure the work of a fitness club, a mass of people is required: from technical staff to instructors.

If you are opening a large fitness center, then it is advisable to organize a training center for staff at it. This will make it possible to conduct systematic training sessions with employees and develop new training programs for clients.

It is worth allowing instructors to climb the career ladder, improving their skills and earning seniority. Thus, the employee will have a desire to perform duties with high quality and earn more.

Typically, a multi-step career ladder for a fitness staff looks like this:

Instructor;
personal instructor;
master trainer;
supervisor of a certain direction;
program manager.

A small fitness club can get by with a small number of staff:

cleaning woman;
administrator-cashier;
trainer.

Business plan for a small fitness club with calculations

Not every businessman can afford to open a huge fitness center due to lack of sufficient capital. But a small enterprise can be opened by anyone who wants to try their hand at the service business.

With a fitness club with an area of 200 square meters, the following expenses should be taken into account:

Initial:

purchase of equipment, simulators - from 380,000 rubles;
repair of the premises, installation of plumbing - from 150,000 rubles;
purchase of furniture - from 50,000 rubles;
documentary registration of business - from 15,000 rubles.

Monthly:

rent payment - individually (usually from 1000 rubles per square meter);
payment of utilities - from 20,000 rubles;
- from 15,000 for each employee;
payment of taxes - from 6,000.

For the considered version of the fitness center, the following promotion options are suitable:

advertising in the media;
street advertising - distribution of leaflets, flyers;

The total costs for the first month of the fitness club operation range from 750,000 rubles. It is advisable to add another quarter to this amount, since when putting the premises into operation, it may be necessary to urgently purchase something.

Fitness club profitability

The main income of the fitness club is the sale of subscriptions for training sessions during the month, its average cost is 3,500 rubles. Accordingly, when selling 100 subscriptions per month, the profit will amount to 350,000 rubles.

Subtracting the mandatory monthly expenses from this amount, you get a very good amount. With the right organization of a fitness club will pay for itself within 2 years.