How to open a gym from scratch. How to open a gym: a step-by-step business plan

1. . At the initial stage, it is possible to register an individual entrepreneur. But keep in mind, when expanding your business, you need to register an LLC.
2. . If you plan to expand the network of clubs, this option is suitable.

Type and opening hours

The goal of the project is to open an economy class gym for the population with low and middle income levels. Revenue is planned due to the large number of visitors.

The business plan involves daily work, even on weekends and holidays. Sports club opening hours:

• weekdays - 8.00-22.00;
• Saturday - 9.00-21.00;
• Sunday - 10.00-16.00.

The club should work from morning to late evening. Some prefer to study in the morning, but most people choose the time from 18 to 22 (after work). Detailed club rules can be found at.

It is supposed to open without additional complexes in the form of saunas, swimming pools, etc. Types and cost of services:

• one-time lesson - 120 rubles;
• lesson with an instructor - 200 rubles;
• subscription for 8 lessons - 500 rubles;
• monthly subscription: morning (until 15.00) - 600 rubles, for the whole day - 800 rubles;
• annual subscription - 6,000 rubles.

The morning subscription is cheaper due to the minimum workload until 4-5 pm. Most of the visits come in the evening, keep this in mind.

Basic equipment for the gym

If you plan to visit men and women, you need to buy quality equipment for cardio exercises and take care of the sufficiency of dumbbells, vultures and plates. Equipment costs are substantial. The best option compared to buying -.

Cardio zone:

• treadmill (3 pcs.);
• exercise bike (2 pcs.);
• orbitrek (1 pc.).

Strength trainers:

• for top pull;
• for lower pull;
• block frame or four-position station with a single block frame;
• chest machine;
• hip extensor;
• seated hip flexor;
• lying leg press platform;
• for the abductor muscles of the thigh;
• for abdominal muscles;
• shin machine.

Vultures, a set of pancakes and dumbbells:

• free weights - from 1 to 40 kg in increments of 2 kg;
• vultures - 6 pcs;
• pancakes 2.5, 5, 10, 15, 20, 25 kg.

Racks and benches:

• Scott's bench;
• roman chair
• hyperextension angular
• rack bars - press
• bench press at an angle up
• bench press at an angle down
• adjustable bench (2 pcs.);
• horizontal bench (6 pcs.);
• racks for barbells (for chest press, squats), for dumbbells - if necessary.

The table shows the cost of equipping gyms with turnkey equipment from Techno Fitness.

Opening a fitness center or sports club is a difficult task, this business plan involves daily work.

Required personnel:

• 2 instructors, schedule - 1 through 1, salary - from 20,000 rubles. per month + percentage of individual training;
• 3 reception administrators, salary - 12,000 rubles. per month;
• cleaner - 10,000 per month, will come every morning to clean the hall.

The total cost of staff salaries is 86,000 rubles, per year - 1,032,000 rubles. For a serious club, it is desirable to organize.

Total opening costs

To find out how much it costs to open a gym, let's calculate all the expense items. Economy class involves renting a room of 180 m2 and equipment for 3 zones: cardio, free weights and strength. sports club.

Gym opening costs:

• rent of premises -8 000 rubles. per month, 96 000 rubles. in year;
• turnkey - 1,350,000-1,500,000 rubles;
• staff salary - 1,032,000 rubles. in year;
• depreciation of simulators - 4,000 rubles. per month or 48,000 rubles. in year;
• arrangement, carpet, utilities - 50,000 rubles;
• additional monthly expenses - 30,000 rubles. per month or 360,000 rubles. in year.

The total cost of opening a sports club plus expenses for the first year is 2 million rubles. If you don't have money, you can.

Payback of business, calculation of monthly revenue

If you definitely decide to open a gym, a business plan is required. It will help you calculate expenses, income and return on investment.

The total attendance of the hall per day is 100 people. Each person visits the gym 10 times a month on average. That is, you can safely count on the sale of 300 monthly subscriptions. The hall is open for 350 days a year (several days off for maintenance and big holidays). The average price for a monthly subscription (30% daily + 70% for the whole day) is 600*0.3+800*0.7=740 rubles.

The total income from visiting the hall per year is 300 subscriptions * 12 months * 740 r = 2,664,000 rubles. Given the workload of 90%, we calculate the annual revenue - 2,664,000 * 0.9 = 2,397,600 rubles.

Business payback:

• capital costs for opening and maintaining the hall - 2,000,000 rubles;
• profit - 2,397,600 rubles;
• payback - 11 months.

Further, you will spend 700,000 rubles annually on servicing the club, net revenue in subsequent years - 1,700,000 rubles, monthly revenue - 142,000 rubles. A very good profit, especially considering that you can open a network of gyms.

Other options for making money on health and sports

You can make money in sports in many ways, here are some options:

• dance or gymnastics training;
• etc.

Download ready sample

If you are not satisfied with the investments or other items of the presented plan, we suggest you download the finished plan. Also on the site there are many others for different directions.

In this material:

The fitness services market today can be called quite developed, but not yet oversaturated, so many are interested in how to open a gym. If a businessman has a desire to open his own gym, it is best to look at economy class establishments, as they are in demand in absolutely any locality. Moreover, even if the idea fails, it will not be a disaster.

Room selection

To deal with this issue, it is necessary first of all to take into account the number of rooms that will be provided in this fitness club. For a medium-sized gym, several rooms are enough, with a total area of ​​​​150 m². In such a room, you can mark out several halls with exercise equipment, locker rooms, showers, an administrator's room and a utility room. Approximately 2/3 of the total m² will be directly occupied by the gym. It is better if there are 2 of them, that is, one for women and the other for men.

The location of the room can be almost anything. Of course, renting a building on the very outskirts of the city is not worth it, as this will negatively affect attendance. For an economy-class sports institution, it is worth taking a closer look at large sleeping areas.

Opening hours and division of halls

A lot depends on the right time for the gym. You need to understand that not everyone has the opportunity to come to training in the daytime, and some like to spend their leisure time in the gym in the morning. And yet, most of the visitors to the fitness club are in the evenings and weekends.

Experts say that for the gym, you can limit yourself to working hours from 9 am to 9 pm. However, it is possible to extend the operating time of the "rocking chair" up to 22 hours. This will make it possible for people who work late into the hall to visit.

Recently, separate gyms with halls for men and women have become increasingly popular. This allows the fair sex to feel more free and confident during class.

If there is no opportunity to equip 2 separate rooms for classes at once, you can simply place the most popular simulators for one sex or another on opposite sides of the room. As for the locker rooms and showers, they, of course, should be separate.

How to choose trainers?

When deciding how to open a gym, the most important thing is the choice of equipment for classes. In order for the “rocking chair” to be popular, it is necessary to provide customers with a full range of exercise equipment for every taste.

Considering that in this case we are talking about an economy class institution, you can reduce costs and purchase simulators from the middle price category. However, all equipment must be of high quality in order to exclude injuries among customers. Experienced businessmen recommend paying attention to used simulators. If you find options in good condition, costs can be significantly reduced. For example, in the secondary market you can buy treadmills for 15 thousand each, exercise bikes and power complexes for 12 thousand, as well as very cheap wall bars from good manufacturers.

If the simulators have been used for some time, but have not lost their appearance and functionality, you can buy them for half the price than in a store. It is better to search for goods on specialized sales sites.

How much can you earn at the gym?

The fitness club business idea provides for careful calculations of not only financial investments, but also profits, which will allow you to determine the potential of the idea in advance.

For a gym, the main profit comes from customer revenue. Thus, the greater the number of visitors, the higher the income will be.

For example, the capacity of 2 gyms of 30 m² is ten people. It can be assumed that an economy class gym will cost 150 rubles per hour. The facility will operate year-round and seven days a week. However, for about 2 weeks a year, a business (gym) will not be able to make a profit, since a festive downtime is inevitable. Given these data, you can calculate the approximate annual revenue from a fitness club. With the full capacity of the hall for 12 hours a day, the business will bring more than 12.5 million rubles a year.

Of course, it is unlikely to achieve such a result in reality, since it is very difficult to achieve absolute attendance. However, with good service and the level of marketing, you can reach an indicator of 80% occupancy of the hall. This is also an impressive figure, which allows you to earn about 10 million annually.

What will you need to spend on in the beginning?

Initial capital costs are an important factor for many businessmen. Opening a gym will require the purchase of exercise equipment, furniture for the administrator and director, office and computer equipment, lockers for the locker room, equipment for the shower and bathroom, furniture and a TV for the waiting room. If the fitness club is additionally equipped with a medical office and a massage parlor, the initial investment will be much higher. The average cost in this case will be about 600 thousand rubles.

In addition, at the first stage, certain cash costs will be needed, which will be used to rent the hall, issue all kinds of papers and permits, and the first salaries for employees.

As for the workers, there should be several of them in the gym. The presence of at least one instructor in each hall is mandatory. In addition, shift administrators, security guards, cleaners and an accountant will be needed. Each entrepreneur sets the level of wages for personnel independently, but on average it ranges from 10 to 40 thousand rubles, depending on the position.

We must not forget about advertising. Attendance at the fitness club in the early stages directly depends on investments in this area. Advertising can be in the form of handing out flyers or commercials on local radio. Do not ignore outdoor advertising, which should be illuminated at night.

Documents for opening a gym

Special permits and licenses for the operation of the gym are not required, it is enough to obtain documents from the SES and the fire inspectorate.

An entrepreneur who is going to open his own fitness club must first go through the registration procedure with the tax authority. For the gym, the simplest and most convenient option, namely IP, is perfect. It is much easier for an individual businessman to conduct his business and pay taxes. In this case, you can even refuse an accountant, since the entrepreneur himself can carry out all the calculations.

Gyms as a business are a good option for investing money. The payback of the business is excellent and even with average attendance it will not exceed one year. If you approach the opening of your fitness club responsibly, you can make good profits from the very first month of the institution's operation. Given that sports are becoming more and more popular in our time, the growth of those who want to spend time in the “rocking chair” will be stable.

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Opening a gym is expensive, but with good planning, it could be profitable as early as the end of its third year. A well-designed gym business plan will help determine the costs and calculate its profitability.

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Services

When opening a gym from scratch, first of all, it is necessary to meet the needs of its future visitors.

Most people go to the gym for:

• cardio training;
• strength training.

Given that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.

If there is free space, you can open an additional gym, where you can organize classes:

• yoga;
• Pilates;
• dancing;
• fitness.

Relevance

The relevance of the business is determined by:

• desire to lead a healthy lifestyle;
• the need for a beautiful figure;
• lack of similar centers in residential areas;
• relatively quick payback of the business.

Advantages and disadvantages of opening a gym

Description and analysis of the market

Almost every major city has gyms. This is due to the needs of the population in taking care of themselves and their health.

1. Moscow. The fitness services market is highly developed and is in steady demand among the population.
2. St. Petersburg. Here the market is quite developed, but the leadership still remains with the capital.
3. Million cities. The market is relatively underdeveloped, but is gaining momentum, there are opportunities to develop your own business.
4. Other cities of Russia. The market is very poorly developed or not developed at all.

According to the data of major sociological services, it is considered promising to open gyms in small towns. Provided that the market is not crowded with offers from competitors.

To date, large fitness networks are represented in the capital regions, but they are beginning to expand.

So, the regions went:

• X-FIT;
• Fitness area;
• Hammer;
• Fit Studio.

The target audience

As a rule, people go to the gym:

• from 15 to 50 years;
• women who want to lose weight;
• men who want to shape the figure;
• to maintain physical tone;
• office workers suffering from physical inactivity;
• those who want to strengthen the heart muscle (cardio training).

They choose a gym according to the principles:

• proximity to home;
• proximity to work.

Therefore, when calculating the target audience, the location of the fitness center is taken as the basis.

To calculate the audience, you need:

1. Determine the radius of action on the map. A dot is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this segment.
2. Define competition. If there is a competitor's gym within your intended range, it is recommended that you select a different location. It is desirable to be farther from the competitor than the border on the map passes.
3. To study the need of the intended audience for the services of the gym. It is possible that in this area there is an outdoor workout area, which is popular among residents and you can attract them to a paid gym only in winter.

Competitive advantages

Competitive advantages of the gym can be:

1. Flexible pricing policy. The gym can launch a wholesale sale of subscriptions for a year at the price of a monthly payment of 10 months. This move will increase the loyalty of regular visitors.
2. Flexible class schedule. A person is free to independently choose the schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to set his own schedule. This approach will appeal to those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
3. Possibility of replacement. You can attract additional visitors by allowing the replacement of one visitor with another. At the same time, the number of classes per month is limited, so walking every day with one subscription will not work.
4. Equipment. Most visitors will prefer to work on modern equipment.
5. Strong coach. Attracting a strong coach, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
6. Personal approach to lessons. The task of the coach is to motivate to do the right thing and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the coach.

Advertising campaign

When compiling a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.

• external;
• internal.

outdoor advertising

To get their attention, use:

• outdoor advertising;
• design of the facade of the gym;
• email distribution;
• distribution of brochures and flyers.

Internal advertising

Inside the hall you can place:

• motivational posters;
• leaflets;
• branded products;
• someone else's advertisement.

Step-by-step instructions for opening a gym

To open a gym, it is not necessary to contact specialized companies, just follow the instructions:

1. Make a business plan.
2. Create an opening schedule.
3. Make a financial plan.
4. Attract investments (bank, borrower, investor).
5. Decide on the form of ownership of the business (IP, Company).
6. Buy/rent premises.
7. Furnish the room.
8. Get approval from the inspection bodies (Rospotrebnadzor, fire protection, etc.).
9. Hire staff.
10. Launch an advertising campaign.
11. Open a gym.

The documents

You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).

For the work of the gym, the codes of the All-Russian classifier of types of economic activity (OKVED) are suitable:

• 85.51 Individual lessons with trainers and teachers;
• 93.11. Activities of sports facilities;
• 93.13 Activities of fitness centers.

If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Often, entrepreneurs prefer to write an application for payment of 6% of income (simplified taxation).

Vyacheslav Khokhryakov tells how to register an IP on your own.

Also, to open a gym, you will need to conclude agreements with Rospotrebnadzor for servicing:

• air conditioners;
• fans;
• ZhEKa;
• recycling light bulbs.

Before opening, you will need to obtain permissions:

• at the fire department;
• in sanitary and epidemiological services;
• with the local property management authority.

Room and design

For the successful operation of the fitness center, a large room with an area of ​​​​at least 100 square meters is required. m. The best option is to buy. Renting such a room can be more expensive than purchasing it, especially considering the need for its equipment.

In addition to the main hall, the room should be equipped with:

• dressing room;
• shower cubicles;
• visitor area.

Often gyms also install:

• sauna;
• swimming pool;
• sports bar.

Basic requirements for the premises:

• good ventilation;
• the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
• air humidity 40-60%.

The premises for the hall must comply with the norms of SNiP:

• 2.04-05-91;
• 2.08.02.89;
• 11-12-77;
• 23-05-95;
• 2.04.01-85.

In addition to the technical requirements for the premises, they also have aesthetic requirements. The hall with simulators should be spacious and equipped with mirrors.

• receiving visitors;
• cardio training;
• strength training;
• fitness.

The reception or reception area should be equipped with an administrator's desk and a soft seating area for visitors to the hall.

Equipment and inventory

The success of the gym directly depends on the equipment installed in it. If the hall is equipped with old exercise equipment, it will be difficult to attract visitors who are willing to pay money.

For those who came to the gym for cardio training, you need to put:

• treadmill;
• exercise bike;
• stepper;
• elliptical trainer.

For strength exercises you will need:

• bars (minimum 3);
• squat racks;
• dumbbell complex (from 2 to 25 kg in increments of 1.5 kg);
• bench for bench press;
• press bench;
• inclined bench.

Also, visitors will need auxiliary equipment:

• deadlift belt;
• wrist bandages;
• weighting agents.

In addition, separate muscle simulators are purchased for the gym:

• press;
• biceps;
• triceps;
• back;
• chest.

Often put in the hall:

• Swedish wall;
• boxing bag.

For sports, you will additionally need to buy:

• fitness ball;
• fitness mats;
• mats;
• ropes;
• gymnastic tape;
• expanders.

You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.

Staff

To ensure the operation of the gym, employees are needed:

• director;
• administrator;
• trainer;
• security guard;
• cleaning woman.

For coaches, it is necessary to provide for a rolling schedule, which will ensure the constant presence of one or two specialists in the hall. To reduce the cost of their salary, you can set a salary and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be free.

According to the requirements of the legislation, the employees of the sports club must have:

• medical books;
• certificates and permits to teach fitness.

Financial plan

The financial plan for opening a gym includes the costs of:

• initial;
• regular.

How much does it cost to open a gym?

The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much the opening costs at the first stage, consider the option of buying a room. Renting may be impractical due to its high cost.

At the first stage, to open a gym, you will need to spend at least 7 million rubles on premises and equipment.

Recurring costs

Recurring costs include:

• employee salaries;
• utilities;
• advertising.

Estimated monthly labor costs:

To reduce costs, the position of director can be retained.

Costs for utilities, security, purchase of goods for a sports bar:

Income

The fitness center is normally open on weekends and holidays, so staff are advised to have a staggered schedule.

To determine the profitability of a business, the following parameters are taken as a basis:

• the cost of a monthly subscription to the gym - 2000 rubles;
• the cost of a fitness subscription is 1500 rubles;
• gym visitors per month - 80;
• visitors to fitness classes per month - 40;
• one-hour subscription - 150 rubles;
• 30 such subscriptions are sold per month;
• the monthly revenue of the sports bar is 300,000 rubles.

Calendar plan

Risks and payback

The main risks of opening are the lack of customers. Therefore, before launching the simulator, it is important to assess the intended target audience and its ability to pay.

If we take the above financial parameters:

• the monthly profit of the hall is 159,500 rubles;
• the annual profit of the hall is 1,914,000 rubles.

With such a profit, it is possible to cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.

Photo gallery

Flyer Volume letters

With the growing interest in sports and a healthy lifestyle in particular, many people are spending more and more time and money on getting in shape and maintaining good health and physical condition. Therefore, recently there are more and more entrepreneurs who want to make money on people's desire to be beautiful.

One of the attractive ideas for starting your own business is opening a gym.

Going to the fitness center for many people is inextricably associated with the observance of the correct regimen. At the same time, it is this type of establishments that allow you to play sports that has the widest target audience - from young people and girls to people of age.

The relevance of the discovery is due to the fact that often only there people can get advice from a qualified trainer, not only on building their workouts, but also on nutrition, etc.

Among the shortcomings can be identified:

• Relatively large amount of investment to open.
• High competition from other gyms (usually there are several even in a small town), fitness clubs, dance studios, swimming pools, etc.

However, there are a lot of advantages:

• High level of profit.
• Relatively low operating costs.
• No seasonality.
• High demand for services, regardless of the economic situation.
• Few space requirements.
• Simple organization of work.
• Customers who buy subscriptions most often buy them for a long time to save money and become regular visitors.
• Ability to sell related products and expand the range of services.
• Relatively low payback period.
• A fairly high level of profitability.

Required documentation for registration

For the legal implementation of business, it is necessary to register an enterprise. Either or is allowed. It is best to choose. When registering, you will also need to select.

LLC is suitable for those entrepreneurs who plan to expand the list of services provided. In addition to registration with the tax authorities, you will need to complete a number of documents:

• Rospotrebnadzor permission.
• Contract for the maintenance of ventilation and air conditioning systems.
• Contract for the maintenance of housing office.
• Passport of a sports institution.
• Lamp recycling agreement.
• PKK is a document that establishes the procedure for production control.
• Medical books for all employees.
• Fire department permit.
• Permission from the sanitary and epidemiological service.
• Permission from the territorial property management service.

All these documents can be issued in 2-3 months. A huge plus is the absence of the need to issue a license.

Types of establishments and their pricing policy

Most often, there are three main types of gym clubs - these are male, female and universal. So, the first type is characterized by the presence of a large number of power simulators of various directions. The second type is characterized by a functional division of space into a cardio zone, a strength training zone, as well as a space for group classes (yoga, Pilates, stretching, etc.).

As for the universal halls, there is a division into 2 categories. Firstly, men's and women's classes can be separated by time of day or by day of the week. However, this option is not very convenient for customers and for this reason is not profitable. Secondly, the hall can be divided into different zones so that clients can study without interfering with each other. Finally, the third option is the presence of two halls: male and female. However, it will require a much larger investment.

In addition to dividing the halls according to customer affiliation, they provide various pricing policy. So, there are three main groups of such establishments in terms of cost:

• Economy class.
• Middle price segment.
• Elite business class lounges.

Most often, the pricing policy differs due to the location and the list of services offered. The average price segment is characterized by the cost of an annual subscription in the amount of 20-30 thousand rubles. At the same time, there are usually various options for subscriptions: day, evening, night or one that allows you to visit the hall at any time of the day.

Premises selection, renovation and decoration

To organize work, it is desirable to find a room with an area from 150 square meters. Of this area, part of the space should be allocated for the following zones:

• 2 locker rooms - men's and women's.
• Administrative premises.
• Business premises.
• Toilets.
• Showers.
• Reception desk and small waiting area.

The selected premises should have the possibility for further expansion. At the same time, the location should be well accessible from the point of view of the entrance. Other factors are not so important and depend on the price category chosen for the work.

Before purchasing and placing equipment, it is necessary to repair the premises, make zoning and choose an interior design. Most often, it should be chosen based on the chosen club symbols, the colors used in the design of the logo, as well as personal preferences.

For a hall operating in the middle price segment, it is welcome to have its own style in design: this factor becomes especially important if there are plans to open a whole network of clubs.

When designing, it is important to consider the following factors:

• Directly in the gym, it is best to cover the floor with carpet. A lint-free carpet is the perfect floor covering.
• For other rooms, tiles with a special anti-slip coating should be used.
• The hall should have air conditioners and air purifiers. It is possible to control both from the general remote control and manually.
• Walls can be covered with standard relief plaster. It looks nice and is inexpensive.
• In the locker room, you should purchase sectional cabinets that are locked.
• Showers and toilets should be located in the locker rooms. It is desirable that an additional bathroom is located directly next to the hall.

Required equipment and supplies

In order to organize the work of the institution, it is necessary to have a large amount of equipment. Since the universal version of the gym (which can be visited by both men and women) is the most profitable, it will require not only the availability of various strength and cardio equipment, but also equipment.

Among the necessary equipment are:

• Mats for yoga and Pilates.
• Bodybars.
• Dumbbell row (from 0.5 to 40-50 kg).
• Fitballs.
• Ropes.
• Weighting agents.
• Pancakes for the barbell (weight from 0.25 to 50 kg).
• Various vultures.
• Step platforms.
• Balls for functional training.
• Sandbags.
• Training ropes.
• Elastic bands.
• Blocks for yoga.
• TRX loops.

In addition, you will need to purchase a number of simulators:

• Several treadmills.
• Exercise bikes.
• Ellipsoids.
• Benches for working out all the muscles.
• Power frames.
• Benches for bench press (horizontal and inclined).
• Crossovers.
• Multistations.
• Butterfly.
• Biceps machines.
• Triceps machines.
• Top pull.
• Various hummers for the back.
• Leg trainers, etc.

In the future, the most successful option is to develop the gym to the level by adding group training services (and, as a result, the appearance of a separate room), children's programs or martial arts (there should also be a separate room for them) and a pool (if the room allows). In this case, the institution will have a large number of new customers, which will seriously increase profitability.

At the same time, it often makes sense (especially when creating a gym operating in the low price segment) to buy used exercise equipment - this will reduce the initial investment by several times.

You can watch the following video on how to properly equip your institution:

Search and employment of personnel

The gym club will not be able to function normally without qualified personnel:

• First of all, you will need managers and administrators who will deal with registration of subscriptions, communication with potential customers, consultation of visitors on any issues and control over the work of the hall.
• Secondly, a duty officer should always work in the gym. trainer. A separate advantage of having this position is that he can conduct personal training (usually in his spare time), which in the middle price segment are paid in the amount of 700-1000 rubles per lesson per person. This will allow the hall to receive additional profit. Trainers should include both men and women, and depending on the work schedule, it is desirable to hire at least 3-4 specialists in order to ensure that clients choose an instructor.

Staff must be communicative and be able to competently sell services. It is desirable that each coach has a sporty and attractive appearance, as well as the presence of various certificates of advanced training.

As the institution develops, it is advisable to think about the availability marketing specialist. Finally, it will take cleaning woman, website development specialist(he can be hired one-time) and accountant(who may work part-time).

Finding Clients

In order to attract customers, managers will have to make cold calls. For example, a hall can focus on attracting corporate clients by giving them a certain discount when buying several subscriptions at a time.

It is advisable to promote the institution in social networks and by creating your own website. In this case, it will be possible to attract the main target audience is young people aged 16 to 30. If the first customers are satisfied with the work of the hall, they will advise it to their friends and acquaintances.

It is important to make a beautiful and attractive sign and signs showing the route to the hall.

This will allow potential customers to know about its existence and get a reason to call and find out more information. At the same time, such signs should attract attention: be unexpected, bright and memorable.

Finally, the entrepreneur should think about the need for various kinds of promotions. It is advisable to initially, when drawing up a business plan, set a minimum cost threshold for annual, semi-annual, three-monthly and monthly subscriptions, and then launch various promotions (one after another) that will stimulate customers. The best option is to spur people on by letting them know that the special offer is about to expire.

Other attractive offers include:

• Giving a month of work with a personal trainer for free with the purchase of a ready-made subscription: in the long run, this option is the most successful, since in this case the client is more likely to continue paying for personal training services.
• Giving a few months as a gift.
• Provision of a free freezing service or re-registration to another person, etc.

Costs, profitability and payback of the project

As for the costs, they seriously depend on the size of the institution, specialization and equipment. So, the entrepreneur is waiting for the following expenses:

• Purchase of furniture and equipment - about 400 thousand rubles in the case of the purchase of used equipment and from a million rubles for the purchase of new equipment.
• Payment of rent for several months - from 60 thousand per month.
• Buying a computer, installing the Internet and a telephone line - about 50 thousand rubles.
• Purchase of an MFP - about 5 thousand rubles.
• Equipment for locker rooms, showers and toilets - about 150 thousand.
• Repair and decoration of the premises - from 100 thousand rubles.
• Buying an audio system and a TV - about 20 thousand rubles.

Among the expenses during the functioning of the hall, one can distinguish salaries for employees, taxes, rent, utility bills and advertising. The profitability of such a business is very high and is about 60-70%. Therefore, the payback period (even when purchasing new equipment) is quite low and amounts to 6 to 12 months. Annual profit after a year of existence of the institution can reach 1.8-2 million rubles.

Thus, opening a gym is fraught with certain difficulties, but this business will always be in demand, as well as bring a stable income. It is important to correctly calculate the loading of the hall and not to chase profit due to the growth in the number of customers: in this case, there is a high risk of their leaving for competitors. To increase profits, the list of services provided by the institution should gradually expand.

Given the popularity of gyms, opening a fitness center is a profitable business. But organizational issues and the choice of specifics to ensure more income require a serious approach so that in the end you do not have to burn out due to expenses.

Market competition and potential customers

According to experts and people with experience in this field, the sports business will be profitable only in settlements where the population starts from 30,000. At the same time, it is necessary to look at the competition. Already 2-3 full-fledged and long-term sports clubs will not allow you to reach the desired profit. If there are no competitors, then the payback will be at least 2 years.

If you are worried that your business will not be in demand, keep in mind that according to statistics, 1% of the population uses any kind of service. That is, in a city with 30 thousand, at least 300 people will become your customers. This is quite acceptable for a microdistrict in a metropolis.

We draw up a business plan based on the main client base (see also). Think about who can become your potential client? If you plan to open in the city center, then office managers will begin to visit you, whose work is sedentary and a subscription to training near the office will suit many.

In general, you can target the following groups:

• Office workers;
• Schoolchildren and students;
• Girls who follow the figure;
• Bodybuilders.

All these four groups can coexist in the same gym, you don’t even need to profile the simulators for this, but if you are targeting a specific clientele, then certain nuances should be taken into account. For example, for semi-professional bodybuilders and powerlifters, it is preferable to have strength training equipment in the maximum variety, and for losing weight, aerobic exercise and an appropriate auxiliary arsenal are needed.

What should be a fitness room?

What do visitors expect from the gym? This is a very important issue and in your business project you must take into account the nuances that will require you to invest from the very beginning.

An ideal gym is bright, emotionally inviting, with a lot of mirrors. The training range is varied and separate equipment is presented in large quantities. Pleasant music plays in the background, motivating to do even more. There is always an experienced trainer in the gym and the overall atmosphere is friendly. At any time there are no queues either in the hall itself or in the simulators.

To achieve this picture, consider the following questions:

• You will need a building or room with large windows and perfect ventilation;
• Indoors, you need to either think over or find a room with adjacent showers;
• Acoustics will need to be worked out;
• Purchase and think over a combination of simulators in advance;
• Find professional trainers;
• Calculate the approximate attendance of the hall and the system of discounts so that there are no voids or vice versa - overcrowding of the room.

Renting premises and its arrangement

Perhaps the most difficult issue in any business is the choice of premises and the lease of the building. It is expensive in the center, but there is a lot of traffic, and in a residential area it is accessible, but attendance is initially limited. In this matter, you need to focus on your clientele.

Hall selection

If you are targeting office workers, then they prefer a room in the center, in the same place where they work. So you can negotiate with companies in the future to provide subscriptions with discounts to all their employees. This is a business with a large scale, so saving on rent in this case is inappropriate.

On the other hand, if you are targeting semi-professional athletes, the so-called “jocks”, who strive to keep themselves in shape and create something like a community, then for such an audience you can rent a basement in a residential area. Starting costs in this case will be much less, but the repair and arrangement of the hall depends on the initial state of the premises. It is usually more difficult to install showers, ventilation and sewerage in basement halls, but if this is already provided, then the rent will be very cheap.

The minimum area even for the smallest gym is 100 sq. m.

In the case of focusing on losing weight and just active people, choose a room in the central part of the city, but with a convenient entrance. For example, on the minimum passable street next to the main one. The building should inspire confidence from the doorstep, as it is important for girls to study in prestigious halls. Semi-basement clubs are not for them, as is the prospect of going to the very center in traffic jams.

When choosing a room, pay attention to the ceilings. Their height must be at least 3.5 meters, because otherwise it is difficult to ensure the purity of air flows. It is impossible to resolve the issue due to ventilation alone - there will be either closeness or drafts.

The ceiling rule does not work only with basements, but there ceilings do not heat up from the sun, and ventilation circulates air, all other things being equal, more intensively. The gym must have a shower and toilet. Without them, the gym will not be in demand. If the building is suitable in all respects, but it is impossible to equip showers in it, give up the idea and look for options further.

Repair

Even if you rent a room where the gym used to be, the floors need to be redone. They should be warm, soft and non-conductive. Ideally it should be like this:

1. On the monolith - PVC moisture insulation;
2. Expanded clay backfill;
3. Chipboard layer;
4. foam plastic;
5. Decorative processing.

You also need to consider that there should be mats in the places of power simulators.

The repair must be supervised by the chief utility engineer and his team. This will help in the future to resolve the issue of reclassification if, for example, you rent the basement of a residential high-rise building.

As for decorative repairs and design, it is also better to use the services of a professional here, since the hall should aesthetically attract the attention of customers. Consider partitions, locker rooms, office furniture at the entrance.

Equipment and trainers

Regardless of who the gym is aimed at, the premises should be provided with:

• cardio simulators;
• power simulators;
• fitness mats;
• bicycles;
• Treadmills;
• fitballs;
• racks, benches and bars;
• steppes;
• dumbbells;
• hoops;
• jump ropes.

If you are considering opening a general gym and you have competitors, go to them and see what is in demand. This is necessary to make a minimum of errors at the stage of equipment procurement.

Never buy cheap equipment. This usually involves rapid breakdown and even injury to the trainees.

To get an idea of ​​how many machines you need for your chosen gym, count 15-16 machines for every 100 sq. m. That is, if the area of ​​​​your hall is 100 square meters. m., then 15 simulators are all you need. More equipment is not worth buying, because you always need to consider the distance between the simulators and the general place to enter.