For newbies

How to open a baby pool? Business plan for a fitness club with calculations or how to open a fitness club

Recently, many parents want to accustom their children to water right from the moment of birth. The pool is a very useful activity and after a few sessions, children can float on the surface of the water with the help of an inflatable ring and dive under the water. Today, few people can offer the service of teaching babies to swim. Therefore, the question: how to open a swimming pool for babies is relevant. Let's take a closer look at all the details.

Room selection

Considering that you open the pool for small children, you will not need huge areas. You can open a swimming pool on the territory of a kindergarten, which will save on advertising, as your first customers can be found among the parents who bring their children to this kindergarten.

New construction, purchase of an empty object or rent depends on your financial capabilities. In practice, it is better to build a room from scratch, since it is difficult to find an empty suitable room in a good place. When ordering the construction of a swimming pool in a company, it is important to check the company providing construction services. Only go to places that are financially sound, have a good reputation, and have satisfied customers. Construction takes up to one year and the main difficulty will be the creation of the bowl and the equipment of the bowl with a modern waterproofing system, powerful heating, high-quality lighting and water filtration.

Considering the pool as a business and, taking into account the specifics, for working with young children, you should take care of all permissions to open it in advance.

Pool equipment

In the pool, you can install specialized equipment or conventional swimming lanes. To make your complex popular, you can also provide water slides.

The main thing is to pay attention to the water purification system. Advanced cleaning methods do not allow for chlorination, using ozonation instead. Such water will not harm sensitive children's skin. In addition, you should take care of good heating of the room.

Since the kids will swim with relatives, you can create specialized groups that are engaged under the guidance of a coach.

Financial questions

If you know how to open a swimming pool, but do not have money, approximately 500 thousand rubles, you can draw up a business plan and show it to private investors, or take a loan from a bank.

Don't forget pool maintenance fees, instructors' salaries, utility bills, and advertising costs.

To be known, you need to spread the word. These can be leaflets in antenatal clinics, mailboxes and hospitals in the area where the pool is located.

Considering that modern mothers are looking for useful information on the Internet, it is important to create a colorful and interesting website, order its high-quality promotion.

Children's health center "Aquatubs" is the physical and intellectual development of children with the help of the aquatic environment. Early swimming, educational games and recreational gymnastics in the water! Babies learn to swim before they can walk!

"Aquatubs" - a specialized swimming center for kids, equipped with children's swimming pools with crystal clear water of drinking quality, for healthy and joyful swimming of children.

Qualified swimming coaches provide recreational swimming lessons to children aged two months to seven years. During classes in a playful way, a set of exercises is performed aimed at:

swimming training for children
general physical and intellectual development
improvement of the baby's body, correction of diseases

Class programs are selected INDIVIDUALLY for each child, depending on age, temperament, level of development and health status.

Today Children's Health Center "Aquatubs" is a large network of pools - we have 3 own branches and 14 franchises, where over 30 specialized pools are installed, we have a powerful practical base - more than 5,000 swimming lessons with children per month, our own training school and internships for swimming coaches with children and infant swimming instructors.

In the arsenal of our work with children infant and child swimming techniques from around the world. Every year we participate in conventions and seminars on baby swimming, where we exchange experience and knowledge with specialists from different cities of Russia and Ukraine. We have and studied a large library of literature and video materials on early swimming for children, we ourselves visited all existing courses for swimming coaches with children, where we took best practices and practices on children's swimming, we summarized 40 years of practical experience and methods of training in infant pools in our country, European and American approaches. Every day we put this knowledge into practice on our children's swimming lessons.

Our Kids Swimming Instructor Training Program recognized and is actively adopted by the Centers for advanced training and professional retraining of specialists of the State Universities of Physical Culture, Sports and Tourism.

To date, more than 500 coaches of children's pools have been trained at the school for professional training of baby swimming coaches "Aquatubs". They learn from "Aquatubs" and adopt experience from all over Russia and China: Astrakhan, Anapa, Alma-Ata, Belgorod, Vladivostok, Vladikavkaz, Volgograd, Irkutsk, Kazan, Krasnodar, Moscow, Magnitogorsk, Makhachkala, Nizhny Novgorod, Novorossiysk, Pyatigorsk, Rostov-on-Don, St. Petersburg, Sochi, Stavropol, Chongqing, etc.

When compiling our training programs, we consult with leading experts in the field of physical culture, physiotherapy exercises, pediatricians and child psychologists; We use the latest developments in the field of pedagogy.

In "Aquatubs" there is specially prepared water of drinking quality for the safe swimming of infants. Each pool is monitored daily for water quality. Pools daily serviced by highly responsible specialists who use professional equipment to keep water and equipment in perfect condition. All work carried out is recorded in the service log.

Children's health center "Aquatubs" is working on the mass development of swimming among infants. Organizing a wide popularization of the meaning and methods of application of this effective health product for babies, "Aquatubs" are developing a network of franchising, and also open their own children's health centers. In the regions, preference is given to franchising, since this scheme makes it possible to maximize the potential of partners. In turn, "Aquatubs" provides proven technologies for doing business and attracting customers, training teachers, continuous improvement of methods, etc.

The franchise of the children's recreation center "Aquatubs" is a socially significant business supported by the state. We create a healthier future for children through health swimming from birth to school. "Aquatubs" is a business for which all the young families of your city will thank you.

The idea of teaching children to swim from infancy is not as new as it seems. Even in the USSR, in large clinics there were rooms for a healthy child, in which there were small pools for hardening babies. The return of interest to this issue occurred a couple of decades ago against the background of the active growth of the sphere of joint leisure of children and parents. Today it is a popular type of business, which, however, has its own nuances. Let's analyze the question in detail , how to open a baby pool.

Brief business analysis:
Business setup costs: 2-4 million rubles
Relevant for cities with a population:from 200 thousand people
Situation in the industry:low competition
The complexity of organizing a business: 3/5
Payback: 12-18 months

Business Relevance

The pool market can be described as developing. Large complexes give adults the opportunity not only to swim for their own pleasure, but also to learn from coaches, play water sports games, and attend group classes. In recent years, the number of pools, both individual and in fitness centers, has increased by twenty percent.

But in megacities, there is still a shortage of these establishments, and good complexes are several times smaller than the existing demand for them. Fashion trends for a healthy lifestyle, in particular for swimming as a useful and affordable type of activity, are only developing.

A more relevant direction can be called swimming pools for babies and toddlers, because. a significant part of the complexes today serves the adult population. They have great depth, there are no special handrails and professionals who can conduct classes with kids individually or in groups.

There are few existing complexes, most often difficult to get there, some work intermittently, have a poor-quality water purification system or unskilled personnel. Any mistakes of competitors can be turned into advantages by paying attention to water quality, service and pricing policy to make swimming affordable for everyone.

How to write a business plan and define a business concept

The main visitors to the baby pool are mothers with babies aged from two weeks to four months. Doctors say that water activities at this age are more physiological, because. the baby remembers his stay in the womb and can hold his breath. Swimming helps babies sleep better, get sick less often with colds, and not suffer from colic. Such classes can become part of the complex treatment of diseases of the musculoskeletal and NS.

To properly organize a business, you need to understand its concept. A visit to the swimming pool for babies is not aimed at developing swimming experience, but at developing physiological reflexes and hardening the baby.

Following this task, we can highlight the main differences between such a pool for kids and a traditional pool for adults:

shallow bowl, with a small diameter, with easy access to the sides.
Service by specialists with medical, not physical education.
Purification of water by ozonation and infrared light, it is better if it is drinking water. The use of chlorine is prohibited.
The presence of changing tables in the locker room.
Sale of special shorts for swimming.

However, targeting only infants greatly limits the circle of potential visitors, in particular, cutting off preschoolers who need a bowl with a large diameter and separated by paths. Therefore, if a businessman has enough money, then it is better to open a medium-sized complex, in which there is a division for children of different ages according to sessions and visit times.

The presence of regular visitors is ensured by the sale of subscriptions for different periods, and attracting new customers is possible not only with a swimming pool, but also with a massage room.

As an additional service, you can arrange to invite a trainer home to teach parents the rules for bathing babies in the bath, as well as water aerobics, preparation for childbirth, and breathing exercises for pregnant women.

The main requirement for the implementation of the business is the selection of premises that will satisfy all sanitary and fire requirements.

A businessman must know and comply with:

sanitary and epidemiological standards 2.1.2.1188-03.2.1.2;
sanitary standards for the arrangement and maintenance of places for physical education and sports, as amended in 2003;
PB requirements for medical and preventive facilities, rehabilitation and recovery centers, saunas. Safety standards for sports facilities.

Particular attention should be paid to the creation of a supply and exhaust ventilation system and the installation of air dryers, the calculation of the maximum load on the ceilings in the room.

High humidity provokes corrosion of reinforced concrete, and a significant amount of water leads to an overload of the floor structure, which can cause damage and collapse of the building.

An important point for the implementation of the business is the selection and motivation of working staff. They must have not only medical, but also a second education in the field of physical therapy, be able to communicate well with children and parents.

It is necessary to choose high-quality equipment for the complex. This is not only a swimming bowl, but also a water treatment system, heaters, and a disinfection system. The delicate skin of the baby is very sensitive to all sorts of irritants, because of this, mothers pay great attention to how the water in the pool is cleaned and disinfected.

Not the main, but no less significant, are the good location of the premises, the availability of parking and a vestibule for wheelchairs. A well-designed marketing policy will also attract customers: an understandable website on the Internet, a transparent pricing policy, advertising, cooperation with resources that sell discount coupons.

Step-by-step instructions for starting a project:

determine the legal form and tax policy.
Choose a room that meets sanitary and fire standards, with an area of 40 to 150 square meters, depending on the orientation of the complex. It is better to choose the basement and first floors of non-residential buildings that are located in large residential areas, near children's medical or educational institutions. A significant plus will be the presence of a park or playground for children near the complex.
Availability of project documentation for ceilings and repair work.
Selection and purchase of equipment.
Recruitment of personnel, registration of medical books of books and additional training for admission to work.
Notification of the local Rospotrebnadzor and the State Fire Inspectorate about the start of work.
Creation of an Internet resource and organization of a dynamic advertising company.

Registration of necessary documents and permits

After the procedure for choosing the premises and equipment for the pool, you need to start designing your business.

To legalize your business, you will need:

register with the tax office as an individual entrepreneur.
Obtain a work permit from the local committee for urban planning and architecture.
Issue all certificates to the SES and the fire service.

It is necessary to be prepared for the fact that strict checks of the complex will be carried out, because we are talking about a swimming pool for babies. Supervisory authorities can control the composition and temperature of the water, the depth of the pool, the availability of additional equipment.

Premises for the pool - build or rent?

To organize a swimming pool for babies, you must select a room with an area of at least two square meters.

There are several options for organizing an indoor pond for kids:

building a swimming pool from scratch. The construction of such a complex on your own will require significant financial investments and time costs, in particular, for the issuance of all permits.
Pool rental, room renovation.

It is of course more profitable to rent or purchase non-residential premises in a place where there are many families with children, children's medical and educational institutions, but at the same time it is necessary to control the availability of drains, ventilation, and water supply so that later it is not spent on repairs.

The hiring option looks more attractive from a financial point of view, however, relationships with the owner of the premises cannot always be built for the long term. But the arrangement of premises for swimming is a costly business. It is impossible, in the case of the expiration of a lease or an increase in rent, to simply collect all the necessary things and move to another place.

It is more profitable to rent a room in a large fitness center because it already has communications and a potential clientele in the form of parents who wish not only to play sports themselves, but also bring their children here.

Necessary equipment

To equip a swimming pool for babies, you will need high-quality equipment that meets all norms and standards. It is not easy to choose it, there are many manufacturers, and it is necessary to research a large amount of information in order to make the right choice. First you need to make a list of everything you need for the pool.

The minimum equipment for a small area toddler pool includes:

frame pool, with a diameter of at least 5 meters;
water treatment system;
water heater;
ultraviolet lamp for disinfection;
supply and exhaust ventilation with heating and air dehumidification;
shower cabin;
arena;
changing tables;
lockers for clothes;
seating and waiting area furniture.

pool attendants

One of the main components of a successful business is the selection of qualified personnel who will work with babies. In addition, the pool needs employees to keep the systems running smoothly.

The staff of a small swimming complex should include:

two administrators;
a pair of swimming coaches;
Technical Specialist;
medical worker;
cloakroom attendant;
a couple of cleaners.

The director of the pool is the businessman himself, if necessary, you can hire a manager. The accountant and the security service work under a contract of employment.

Marketing component of the business

For the planned swimming complex, women from 23 to 40 years old with preschool children and preparing to become mothers are needed as clients. They should be focused on a healthy lifestyle, sports and active leisure.

The children's pool should be promoted with the help of advertising on the World Wide Web, in social networks, in thematic forums for parents and pregnant women, street advertising and distribution of printed materials in residential areas located nearby.

The pool must be entered on interactive maps and services for choosing places for recreation and development of kids.

You can increase customer loyalty through promotions, lotteries of trial classes, and the provision of discounts from partners:

clothing stores for children;
children's cafeterias;
clubs;
educational institutions;
shopping centers.

You can place ads in children's clinics and women's clinics. In addition, you can hold excursions and open days in the pool, sell coupons for discounts through specialized websites.

Costs and payback of the project

Organizing a swimming pool for children is a costly business, primarily because of the high criteria for equipping the premises, expensive engineering systems for ventilation and water treatment. Financial costs each month are also relatively high due to the significant volumes of water and electricity consumed. The factor that limits the amount of income is the constant price of an occupation over time.

The baby pool, which is located in the area of new buildings, can be regularly visited by about forty families with a schedule three times a week. With an average cost of one lesson per hour for 500 rubles, the profit per day will be about ten thousand rubles. Approximately 300 thousand rubles a month. Net income, taking into account all expenses and taxes, will be about 170 thousand rubles.

The estimated payback period is approximately five months. In reality, the experience of business owners shows that if the workload is low in the first six months or there is a decline in activity in the summer season, then it will be possible to reach payback no earlier than after a year of dynamic work.

Children often come to the area of recreation and development not for high income, but with social and creative ideas. Investments in the organization of a small pool for kids, although they pay off in the first year of work, do not become a source of high profit.

After reaching the point of effectiveness, a businessman will receive no more than two hundred thousand rubles a month. The increase in profits is limited by the constant area of the premises and the fixed price for the lesson. Prospects for income growth are possible through the installation of additional bowls and the introduction of classes for other categories of visitors, such as preschoolers or pregnant women.

Alexander Kaptsov

Reading time: 6 minutes

A A

Opening a swimming pool is a business idea that many entrepreneurs are adopting. As for its variety - the creation of a children's pool for visitors from 0 to 7 years old, then, on the one hand, it is promising, and on the other, it raises many questions. What are the nuances of such an enterprise? How cost effective is it? What permissions will be required? Read in this article.

Swimming pool for kids - business features

Before embarking on the process of organizing a children's pool, several significant features of this business should be taken into account:

Firstly , highly qualified instructors and trainers will be required to work with children.
Secondly , in the state it is desirable to have a pediatrician who will monitor the health of babies and determine the load sufficient for them.
Thirdly , the pool works effectively when organized at a kindergarten or a fitness center for adults (in the second case, parents can leave the kids for classes during their workouts).
Fourth , the cost of classes is formed depending on the time of their conduct, the type and duration of sessions.

Important point: In the children's pool, you can practice both group and individual lessons (the latter at a higher cost).

Choosing a building for a children's pool

What are the ideal locations for a children's pool? Previously mentioned proximity or . However, will there be a building corresponding to the necessary parameters in the space surrounding them?

In fact, there are three ways to get a building for organizing a pool for kids:

Build from scratch . This option is fraught with huge costs.
Rent non-residential building . Finding one in a given place can be extremely difficult.
Rent a room in the fitness center . The most acceptable option, given that here the space will be properly equipped.

Important point: When renting a non-residential building or a space in a fitness center, it is important to clarify the issues of water supply, drainage, heating and ventilation, so as not to face serious costs in the future.

What equipment will be required?

Specialized organizations should be involved in the installation of the pool, which can track the issues of water flow and filtration, the thickness of the walls and the depth of the bowl of the water tank. However, this is not the only acquisition for the future business.

For the full operation of the children's pool, you will also need:

Efficient heating and ventilation system.
Paths, bedside tables and slides for the start.
Lockers for things, benches.
Administrator desk.
Auxiliary devices for swimming - cylinders, wings, etc.

Important point: Particular attention should be paid to water purification. Since we are talking about sensitive children's skin, it is best to do this not by chlorination, but by ozonation.

Staff for the children's pool - the number and composition

To operate even a small pool for children, a sufficiently expanded staff will be required, namely:

2-5 instructors.
1-2 technical specialists.
Medical worker.
Cleaning woman.
Administrator.
Security guard.

The duties of a manager, accountant, marketer at first can be assumed by the business owner himself.

Business registration and permits

After the premises for the pool are selected and equipped, it's time to think about legalizing the business.

This will require:

Register with the IFTS as an individual entrepreneur.
Get permission to work in the regional committee for urban planning and architecture.
Issue certificates to the SES and the fire service.

Important point: Be prepared to be strict in your inspections as far as the toddler pool is concerned. Supervisory authorities can check the composition and temperature of the water, the depth of the bowl, the availability of auxiliary equipment.

Business promotion is the key to its success

Advertising of a children's pool can be carried out in kindergartens, children's development centers, medical institutions, sports clubs for adults, as well as through vigorous activity in social networks and on forums for young mothers.

Important point: On the basis of the pool, you can organize a trade in swimming accessories, provide medical consultations, massage services for babies. However, these activities require obtaining special permits from the regulatory authorities.

Financial plan for the creation of a children's pool - income and expenses

To organize a pool for children 0-7 years old, you will need to incur the following types of costs:

Room rental - 80,000-100,000 rubles per month.
Purchase and installation of equipment - 2.5-3 million rubles.
Repair of the premises - 250,000-300,000 rubles.
Staff costs - 300,000 rubles.
Promotional events - 50,000 rubles per month (including the costs of maintaining your own website).
Business registration and obtaining permits.

The total cost of creating a children's pool can be 3.5-4 million rubles. If the minimum check for group classes lasting 1 hour is 500 rubles, and individual - 700 rubles, then the payback of the business will be achieved in 1-1.5 years. The profitability of the project in this scenario is about 18-20%.

The franchise of the Zhemchuzhinka early swimming center is the organization of the educational process based on a unique technology for preschool children on a franchise basis.

Numerous studies have shown that there are about 600 muscles in the human body, while only 200 are involved in walking. Swimming is the only type of physical activity in which all muscles work! The technology of teaching swimming at an early age allows you to expand the huge potential of each child, which nature has generously awarded him at birth!

The program of the early swimming center "Pearl" consists of the following areas

Massage + bath / babies from 0 to 3 months.
Patronage / individual lessons in the home bath from 0 to 3 months.
Mom and baby / children from 3 months to 3 years.
Dad and baby / children from 3 months to 3 years.

The program of the early swimming center "Pearl" is a systematic approach to teaching swimming to children from 0 to 3 years old, which in turn guarantees a clearly predictable result.

Additional directions of the early swimming center

Oxygen bar.
Towel rental.
Mini shop.

Investments required to open an early sailing center for the Zhemchuzhinka franchise

Starting investment: from 1,000,000 rubles.
Payback period: 12 months.
Turnover per month: from 360,000 rubles.
Royalties: a fixed amount of 15,000 rubles / month.
Lump sum: 350,000 rubles.

What is included in the lump sum fee:
Assistance in the selection of premises
Selection and installation of equipment,
Design project,
brand,
Flexible business model
instructor training,
ongoing support,
customer flow.

Submit an application

Business model of the Zhemchuzhinka Early Swimming Center

The income of the Zhemchuzhinka Early Swimming Center consists of:

Sale of subscriptions: the average cost for 1 month / 8 lessons - 2800 rubles for 110 students.
Total: 308,000 rubles.
Sale of oxygen cocktails: 50 rubles / 1 cocktail, sales of 1000 pieces / month.
Total: 50,000 rubles.
Sale from a mini-shop (flip flops, swim shorts, caps, baby food, etc.)
Total: 100,000 rubles.
Conducting underwater photo shoots, birthdays and so on
Total: 50,000 rubles.

Requirements for buyers of the franchise of the early sailing center "pearl"

Willingness to be helpful! Love for children!

Requirements for the center

a room with an area of 55 m²;
basement or first floor;
dormitory area;
convenient parking.

Advantages of the Pearl Franchise

Today, there are many good children's franchises: development centers, sports centers, kindergartens and so on. Our team is interested in the development of children: the franchise of the early swimming center is the development of children in the aquatic environment.

We are the first franchise of the early sailing center (invaluable experience).
A unique teaching method (we develop the best world methods in practice).
A close-knit team of Professionals (we are trusted with the most Valuable).
Uncompromising comfort for the Clients of our centers (clients, having entrusted us with a child, bring us the second and third).
Safe and modern conditions of stay (thoughtfulness and attention to all details of the interior).
A rich program of classes and activities in each center.
Constant development.