Exercises. Food. Diets. Workout. Sport

A ready-made business plan for a fitness club with calculations: how much does it cost to open in a small town. Children's pool business plan: SES requirements and cost calculation. How to open a children's pool from scratch

Teaching children to swim almost from birth has become a popular trend, parents want to help their child develop, strengthen the body and immunity. Entrepreneurs can skillfully take advantage of the demand for a healthy lifestyle, and a business plan for a children's pool will come in handy. Indeed, in Russia, especially in small towns, there is a shortage of such services.

Summary

The pool business plan for children is being developed with the aim of opening a center with two bowls (for babies and children 5-10 years old) and a massage room, where classes for babies and pregnant women will be held, swimming lessons for children under 10 years old, both individual and group. The target audience of the institution will be people with an average income from 23 to 40 years old, who have children under 10 years old.

The goals of organizing a swimming pool for babies are to create a highly profitable enterprise, make a profit and satisfy the consumer market for recreation in the water within the boundaries of the settlement. To implement the project, it is planned to purchase a room with an area of ​​more than 1.5 thousand square meters. meters, which will be renovated. The premises will be located in a densely populated area of ​​the city, where young families live, there are educational and entertainment facilities for children.

The following services are expected to be provided to the public:

  • One-time lessons with an instructor.
  • Regular subscription lessons.
  • Services of a children's masseur.
  • Kids room.

If we talk about the seasonality of the business, then from autumn to spring there is an approximately equal flow of customers, in the summer the audience is reduced by about 2-4 times. To attract customers, it is planned to arrange promotions, offer discounts on subscriptions, in addition, during this period it is convenient to carry out repair work or modernization of premises.

Decor

To open the pool, you will need to issue a legal status; since it is planned to work in partnership for the implementation of the project, an LLC is suitable. OKVED codes:

  • 93 "Activities in the field of sports, recreation and entertainment."
  • 85 "Education, such as swimming lessons and instructor services".
  • 86 "Health Activities" if you plan to add massage services.

In addition, the premises must obtain permits from Rospotrebnadzor, the fire service and the SES. It is also planned to issue a license for massage services, as specialists will do therapeutic massage.

At the start, funds will be required for renting premises, redecorating, purchasing and installing the necessary equipment, and promoting services.

What you need

Steps to implement a business project:

  • Search and rental of premises from 1.5 thousand sq. meters.
  • Cosmetic repairs of own premises, including the installation of two bowls.
  • Equipment for showers, wardrobe, reception area, children's room.
  • Conducting an advertising campaign.
  • Obtaining the necessary permits.
  • Hiring staff.

Project concept

The project involves the installation of two swimming bowls: for classes with babies and parents and children under five years old (size 10x6x0.6 meters) and for classes with children of five to ten years old and expectant mothers (size 10x6x1.2 meters). The premises will also have a wardrobe, an administrator's area, a small massage room, a room for children, showers and bathrooms, utility rooms.

The target audience of the complex is considered to be women from 23 to 40 years old who plan to become mothers or already have children from 0 to 10 years old. These are also people who take care of their own and their child's health, maintain a healthy and active lifestyle.

The swimming pool opening hours are expected to be set from 09:00 to 21:00 on weekdays and weekends. The cost of a single visit to the pool is 300 rubles, a monthly subscription (8 lessons) is 2000 rubles, a one-time massage service is 900 rubles, a monthly subscription (5 times) is 4000 rubles.

Sales market analysis

The pool market as a whole can be described as developing. Large complexes allow adults to engage not only in amateur swimming, but also learn from coaches, play water sports, and attend group classes. Some of these places exist on the basis of structures built in the Soviet years. In the USSR, it was prescribed that 30 thousand people should fall on one pool. In the last 5-6 years, the number of pools, both independent and at fitness centers, has grown by 15%, experts say.

However, in large cities there is still a shortage of such establishments, and quality offers are several times less than demand. The fashion for a healthy lifestyle, including swimming as a useful and affordable form of exercise, is only developing. We are still far from the indicators of Europe and America, where there are 15 thousand people per pool, so investments in the organization of the pool are quite promising.

The most relevant direction can be called pools for young children, as well as for babies, since most standard pools are oriented towards an adult audience. They have great depth, do not have special handrails and specialists who can work with children individually or in groups. Available establishments are few and often difficult to get into, some have outages, poor water treatment systems or illiterate staff. Any disadvantages of competitors can be turned into advantages by paying attention to water conditions, service and pricing to make sailing accessible to the middle class.

Marketing plan

For the planned pool, as a target audience, we will select women 23-40 years old with young children and preparing for motherhood, while focusing on a healthy lifestyle, sports and outdoor activities. We will not focus on the male audience, since in most cases mothers, not fathers, think about the development of the baby and the selection of additional activities for him.

The pool for children is supposed to be promoted through advertising on the Internet and social networks, thematic groups and forums for parents and expectant mothers, street advertising and distribution of leaflets in the residential area where the pool is located, and ads on the radio and in online publications. The institution is also planned to be listed on interactive maps and services for the selection of places for leisure and development of children.

To increase audience loyalty, it is planned to hold promotions, play trial classes, give discounts from partners: children's clothing stores and goods for pregnant women, children's cafes, clubs, kindergartens, schools, shopping centers. In these places, as well as in antenatal clinics and polyclinics, advertising is planned. In addition, it is planned to conduct excursions and open days in the complex, distribute discount coupons through aggregator sites.

  • Creation of a website and groups in social networks (50 thousand rubles).
  • Advertising on the Internet and popular publics in social networks (30 thousand rubles).
  • Street announcements and leaflets (60 thousand rubles).
  • Mass media (100 thousand rubles).
  • Monthly support for some channels in the amount of 50 thousand rubles.

Total for the first year: 240 + 50 x 12 = 840 thousand rubles.

organizational plan

To maintain the uninterrupted operation of the pool and a high level of service, it will be necessary to select qualified specialists, because the demand for the service will largely depend on the work of trainers. Parents, when choosing a swimming or baby training instructor, as well as a massage therapist, are very strict about their professionalism, often looking at the recommendations of other clients. Therefore, the stake will be placed on experienced workers with good reviews.

Staff members:

It is assumed that the owner of the project himself will act as the director of the company, at first he will take on the functions of a manager for recruitment, management, financing, marketing, and then he will give part of the activity to outsourcing specialists. It is also planned to outsource accounting and security. The staff is planned to be recruited through the recommendations of acquaintances, job search sites, social networks of the pool and city publics on the Web.

Production plan

Below is an example of a production plan, where we describe all the production and work processes of the company to show the viability of the project.

Monthly expenses:

  • Tax payments: 6% from the income of the organization (108 thousand rubles), 33% from the salary of employees (84.15 thousand rubles).
  • Rent + utilities: 1 million rubles.
  • Wage fund: 255 thousand rubles.
  • Advertising: 50 thousand rubles.
  • Other expenses: 100 thousand rubles.

Monthly project costs: 1.6 million rubles (for the year 19.16 million rubles).

Initial investments in the project are variable costs, monthly expenses are fixed costs. Let's calculate the total expenses for the first year of operation of the institution, taking into account the timing of the project (from June 2017 to August 2018): 6.14 million rubles + 1.6 x 12 = 25.34 million rubles.

Financial plan

The monthly attendance of the pool is 500 people, the subscription for which costs 2000 rubles per month. Massage services will be used by 100 people on a subscription (4,000 rubles) and 100 people - a one-time visit (900 rubles a session). Manicure and pedicure services will be used by 300 people per month, the average bill is 1000 rubles. Let's also add the use of a children's room: 150 people for 100 rubles. We receive monthly revenue of 1.8 million rubles. Annual revenue will amount to 21.66 million rubles.

Monthly profit is the sum of the difference between revenue and expenses for the month, in the case of a pool project, 200 thousand rubles come out. Profit for the first year will be 2.4 million rubles.

The break-even point for the first year is calculated using the formula: (revenue x fixed costs) / (revenue - variable costs). We get: (21.66 million rubles - 19.16 million rubles) / (21.66 million rubles - 6.14 million rubles) = 26.7 million rubles.

Profitability \u003d profit / revenue x 100% \u003d 2.4 million rubles / 21.66 million rubles x 100% \u003d 11.08%. The level of profitability for the pool on average varies from 10 to 20%, therefore, our project will work in plus. To get great results, you should focus on attracting more customers. Payback \u003d starting investments / profit for the year \u003d 6.14 million rubles / 2.4 million rubles \u003d 2.6 years, 30 months.

The profitability of the project can be increased five times if you buy a room for a pool, but the payback will be 6.5 years.

Assessments and risks

The project to open a swimming pool for children has the following risks: the risk of starting a business, lack of demand for services, incorrect calculation of funds for the launch of the project and subsequent profits, legal risks, a possible increase in rent or a change in the amount of utility bills, the risk of increasing the cost of repairing premises and equipment, the risk of missed deadlines project launch.

The advantages that a business project has: the demand for a healthy lifestyle, sports for children and pregnant women; qualified staff, the ability to use additional services that will reduce financial risks (massage, manicure, children's room), uninterrupted operation of the complex, building a positive reputation of the institution. To minimize risks, it is planned to strictly control the quality of equipment and personnel, maintain a positive atmosphere in the team to avoid staff turnover, make effective advertising and pricing policies that will help popularize the institution.

Eventually

The developed business plan for the children's pool with calculations showed that the project is quite profitable. Given the growing demand of the population for services for children, the idea looks promising, although it requires high financial costs. The main funds will be used for equipment and renovation of the premises.

The calculations showed that the children's pool with an initial investment of 6.14 million rubles and monthly expenses of 1.6 million rubles will have a monthly profitability of 200 thousand rubles. The profitability of the project will be 11.08%, and the payback period will be 2.6 years. Considering that the average payback period for such establishments is 3-5 years, the developed project looks promising, especially if you buy the premises immediately or on lease, and not rent it.

In the future, to increase profits, you can plan to organize fitness classes for pregnant women: yoga, stretching, aerobics, dance and ball classes. To do this, you will need to find 1-2 trainers for training, as well as prepare a gym and a minimum set of equipment. In addition, the project can be scaled up and franchises can be sold to organize a club in other cities of Russia.

Approximate data:

  • Monthly income - 958,000 rubles.
  • Net profit - 341,105 rubles
  • Initial costs -1,921,200 rubles.
  • Payback - from six months.
This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will talk about such a type of business as a fitness club and try to write a detailed business plan for a fitness club with calculations.

Market analysis

The fitness industry is getting more and more popular these days. This is due to the desire of people to be healthy. And if at the time of the appearance of the first such clubs these were premium-class establishments, today such services are available to almost anyone.

In Russia, classes in fitness clubs appeared only 20 years ago. At the same time, people are more willing to go to Russian establishments than international ones, whose share is only 1% in the total mass of fitness centers.

The number of clubs increases by 20% annually. This is due to the desire to be like European neighbors. Today, there is an increased demand for the services of fitness clubs. Because being healthy is fashionable.

According to the results of research conducted by analysts, it turned out that most often people go to such establishments in order to become even more beautiful and well-groomed. Almost two times behind the next factor of motivation - psychological tone. But in the third and fourth places are the improvement of physical fitness and spending free time, respectively.

As it turned out, most often fitness clubs are visited by women. Their total share is 70%, that is, more than 2 times more than men.

If we talk about age characteristics, then more than 50% of visitors are young people aged 18 to 24 years.

Most often, fitness clubs are visited by people with an average income, less often - wealthy. It is also interesting that people without income make up a quarter of all visitors.

It is also noteworthy that most often people with higher education go to such institutions.

Based on the data obtained, it is possible to portrait of a potential buyer: for the most part, these will be young women (18-34 years old) with an average income, with some kind of education; their main goal will be the aesthetic component. Also, it will be about the same age men who are interested in their health and increasing physical capabilities. Thus, we can conclude that when developing a business plan, you need to pay most attention to people with an average level of income.

If we talk about competitors, then these will be well-known chains of fitness clubs in the first place. To a lesser extent, individual establishments will compete. Firstly, they will not be able to serve a large number of the population, and secondly, hardly anyone knows about them either. Therefore, the main competitor will be well-known branded places that have already captured part of the market. We will have to fight with the help of lower prices, the qualifications of workers, as well as the quality of services provided.

I would like to note that the Russian fitness services market has a huge potential, because not so many people go to clubs today - there can be many more.

The most profitable niche will be family fitness. Firstly, this industry is not yet so developed. Secondly, several family members will be immediately involved. The main income will presumably come from gym goers. Today, this type of service is in the highest demand among consumers.

SWOT analysis

Strengths:

Use of modern concepts, techniques.

Good club location.

Quality equipment.

Relatively low cost.

Weak sides:

Narrow range of services.

The need for large financial investments in opening and advertising.

Capabilities:

Offering lower prices than competitors.

Finding your regular customers by attracting them.

Further development, which will allow opening a network of fitness centers.

Attracting those trainers who already have their own client base.

Threats:

Rapid growth in the number of competitors.

Economic instability.

Low attendance.

The emergence of serious online fitness clubs that are already known to the consumer.

Opportunity Assessment

The fitness center will be open as follows:

Total: 80 hours a week.

In principle, there is no seasonality in demand for this type of service, except that in the summer the number of visitors decreases slightly.

In the future, demand can be increased and new customers can be attracted by expanding the range of services, providing related services (selling sports nutrition, branded sportswear, opening a bar).

Organizational and legal issues:

  1. You need to start with a choice. For the first time, you can limit yourself to registration or LLC. The first option is the most attractive because of the simple registration procedure and loyal methods of taxation. In addition, opening an IP most often involves just working with individuals, and not legal ones. OKVED codes, most likely, in cases of opening fitness centers will be as follows:
  • 04 - Health and fitness activities.
  • 61 - Activities of sports facilities.
  • 62 - Other activities related to sports.

Special attention should be paid to this point. All activities must be reflected in an extract from YRGIP (for private entrepreneurs) or from (for LLC).

  1. Passing an inspection in Rospotrebnadzor (permission is not necessary to obtain to start work). They check the available documents for ventilation, air conditioning, housing office documents (if necessary), as well as medical records of workers in contact with visitors.
  2. Passing a fire inspection. Here you also need to prepare for their arrival. There must be emergency exits and fire extinguishers.
  3. No licenses are required either. This can be done for a more trusting relationship on the part of customers.
  4. Choice of taxation system. As a rule, choose. The tax is paid either at 6% of total income, or 5-15% of the difference between income and expenses (the percentage for each region is set separately, but most often it is exactly 15%).
  5. We also recommend accepting payments from our customers by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.

It is worth remembering that each visitor to the gym has 6 m 2, and fitness or aerobics - 2 m 2.

Rented premises:

This will be a commercial space. It is best to choose one of two options:

  • city ​​center (plus in the number of visitors, minus in the high cost of rent);
  • sleeping area (plus at an affordable price, but the level of visitors will be lower than in the first option).

There must be a room in the locker rooms for equipping showers.

Calculation of the area of ​​​​the room:

  • halls for fitness and aerobics - 2 m 2 * 15 people = 30 m 2;
  • gym - 6 m 2 * 15 people = 90 m 2;
  • locker rooms - 2 pcs. * 25 m 2 \u003d 50 m 2;
  • reception, corridors = 50 m2.

Total: 200 m2.

Based on an average attendance level of 15 people.

Service Description

In the fitness center you can visit:

  • gym (continuous work, that is, 80 hours a week);
  • aerobics (20 hours a week);
  • step aerobics (10 hours a week);
  • yoga (15 hours a week);
  • dance classes (20 hours a week);
  • strength training in the fitness room (15 hours a week).

Registration can be made by phone or directly on the website of the fitness center. In addition, visitors can take advantage of free Wi-Fi, bottled water.

In the future, it is planned to expand the range of services. It can be not only new types of group activities, but also other activities.

You can also sign up for personal training sessions at the gym.

To attract more customers, it is worth choosing experienced people when hiring. It is desirable that they have their own customer base, which will provide part of the flow of visitors.

marketing plan

It is worth thinking about the cost of the services provided. This should be a competitive price, but not too low. Attention should be paid to the appearance of the halls and the entire fitness center, as well as the quality of the equipment and the professionalism of the working trainers.

The ideas of opening a phyto-bar or a massage parlor later will be interesting.

  • distribution of leaflets, flyers;
  • conducting advertising on the Internet (social networks, contextual advertising, etc.) and the media;
  • signboards;
  • SMS mailings;
  • ads on radio and television (if finances allow);

You can also attract with various promotions - for example, a free visit on pre-holiday days or on a birthday. In a word, there are a lot of tools for influencing potential customers.

In general, you should think about the prices in advance, calculate the cost of club cards, ways to promote them.

It will be important to create your own website even before opening. And at the same time make it not only beautiful, but also informative and convenient for the client. You can add feedback forms, surveys, the possibility of discussions, online purchases, bookings, viewing the filling of visitors to a particular lesson.

Be sure to choose your own strategy. After attracting a part of the population, it is worth thinking about marketing moves that can bring other segments of the population to the fitness center.

Calculation of planned revenue

Price per lesson (1 hour, gym unlimited) Number of lessons per month Occupancy (maximum 15 people) Total income
Gym 200 r. 160 10 320 000 rub.
Aerobics 250 r. 80 9 180 000 rubles
Step aerobics 300 r. 40 9 108 000 rubles
Yoga 250 r. 60 8 120 000 rubles
dance classes 250 r. 80 7 140 000 rubles
Power training 250 r. 60 6 90 000 rubles
Total 958 000 rubles

Monthly income will be 958,000 rubles.

Production plan

To start work, it will be necessary to carry out repairs and installation of equipment. The repair will include bringing the premises into proper shape, installing showers, mirrors in the halls, installing lighting fixtures, air conditioners, fire extinguishers, and more. The total cost will be 1,000,000 rubles.

Equipment will be needed mainly in the gym. It also includes equipment for training in the fitness room, including mats, special balls, step platforms, weights. The total cost will be equal to 600,000 rubles.

You will also have to buy furniture:

  • table (1pc);
  • chair (10pcs);
  • benches (33 pieces);
  • lockers (30pcs);
  • reception desk (1pc);
  • armchairs (2 pieces).

The total cost will be: 65,800 rubles.

And also you will need to purchase equipment:

  • laptop (1pc);
  • music center (2pcs);
  • printer (1pc);
  • refrigerator (1pc).

Total: 55,000 rubles.

Job title Number of staff units Payment method Salary (including insurance premiums and taxes) General payroll
Administrator 2 Salary 25 000 rub. 50 000 rubles
Trainer at the gym 4 Percentage of revenue (10%) 32 000 rubles 128 000 rubles
Aerobics and dance trainer 1 Percentage of revenue (10%) 32 000 rubles 32 000 rubles
yoga trainer 1 Percentage of revenue (15%) 18 000 rubles 18 000 rubles
Step aerobics and strength trainer 1 Percentage of revenue (15%) 29 700 rubles 29 700 rubles
Cleaning woman 2 Salary 15 000 rub. 30 000 rubles
Total: 287 700 rubles

Trainers in the gym work in pairs. They help visitors.

Administrators and cleaners work in shifts.

All trainers must be qualified and experienced. It is desirable that they be known to a wide range of people in the city. It is also possible to combine work with other types of employment.

Classes may change from month to month.

Wages are issued twice a month - in the middle and at the end of the month.

The duties of the administrator include receiving phone calls, processing applications from the site, filling it out, processing documents and accepting funds.

organizational plan

1 month 2 month 3 month
IP registration 6 800 rubles
Conclusion of a lease agreement +
Competitiveness analysis + + +
Carrying out advertising 100 000 rubles
Site creation 15 000 rub.
Repair and refurbishment 1,000,000 rubles
Furniture 65 800 rubles
Purchase of the necessary equipment 600 000 rubles
Purchase of equipment 55 000 rubles
Purchase of a cash register 15 000 rub.
Conducting the Internet 600 r.
Installation of furniture and appliances
Personnel search, training
Ordering clothes with company logo 45 000 rubles
Purchase of water supplies 3 000 rubles
Video surveillance installation 15 000 rub.
Total 1 921 200 rubles

The lease agreement should not be concluded for a year, the money invested may not pay off. It is best to agree on a job for the long term. Preferably 5 years. Finding such a tenant will not be easy, but it is still possible. It is worth considering the option of a small increase in the price of rent, as a last resort.

Financial plan

Income (monthly) - 958,000 rubles.

Initial costs - 1,921,200 rubles.

Recurring costs (calculated per month):

Profit before tax, therefore, will be equal to - 958,000 - 556,700 \u003d 401,300 rubles.

We calculate taxes according to the formula 0.15 * (Income - Expenses) - 0.15 * 401,300 \u003d 60,195 rubles.

Net profit will be - 401,300 - 60,195 \u003d 341,105 rubles.

Payback period - 1,921,200/341,105 = 5.63. Therefore, the project will pay off in six months.

Risks

Risk Probability of occurrence Ways to avoid Possible threats
External
Crisis, economic instability, rising inflation Medium Insurance, purchase of necessary supplies Decrease in profits, losses are possible
Changes in legislation Low Detailed drafting of constituent documents, including the charter The need for re-registration, paperwork, suspension of activities
Changing the ideology associated with a healthy lifestyle Low Development of a client base, massive advertising Decrease in demand
Increasing competition high Development of new methods, improvement of the quality of services Decrease in profit
Internal
Equipment breakdown high Timely inspection, purchase of additional units Decline in the quality and quantity of services provided
Employee incompetence Medium Passing training, obtaining certificates, constant attendance of seminars, master classes Decrease in the quality of service, the number of customers
Obsolescence of equipment Medium Purchase of new equipment, replacing it with the most technologically advanced Decline in the quality of services provided, lack of competitiveness
Bad placement high Carrying out marketing and geomarketing research Profit less than expected, lower profitability and payback

The most important thing to remember is that you can not save on repairs and equipment - these are one of the most important components of success.

According to marketers, any fitness center pays off in less than 2 years. If the job was done right, of course.

Do not stop there - expand, open another fitness center, add new services (pool, sauna, massage, beauty services, and so on). Fame among consumers will be free advertising. People will want to come to you, because they are already convinced of the quality of the services provided in the fitness center.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Nowadays, more and more people are oriented towards a healthy lifestyle. Therefore, everything connected with it is promising and profitable in terms of creating your own business. One of these areas is the construction of a swimming pool along with a number of related services.

Complex services

Practice shows that the presence of a pool alone will not bring the project to a successful level. It is necessary to organize a complex of related services. So, it is desirable to offer at least the following services:

  • water aerobics;
  • water games;
  • sports training;
  • classes with babies;
  • classes with pregnant women;
  • work with the health team.

Over time, pedicure, manicure, massage, sauna, gym, etc. will be suitable as additional services.

Children's swimming pool

An excellent addition to the general set of services will be the construction of a children's pool. Although it can be considered as an independent project. In this case, in addition to typical equipment for pools, you can purchase water slides for babies.

Please note that in no case should water purification with chlorine be used in such a pool. The skin of the baby is too sensitive to its effects. It is necessary to purify water only by ozonation. For this, a special installation is purchased. And of course, how to open a children's pool without a proper ventilation system. She needs special attention.

Remember that children always visit the pool with their parents or grandparents. If the pool is designed not only for babies, but also for older children, you should offer the organization of recreation for adults accompanying them.

Stages of business project implementation

A swimming pool business plan does not cost a small investment. For the construction of the complex, it is necessary to allocate at least 2 million dollars if a modern swimming pool is to be built. Therefore, it is better to implement the project in large cities, where there will be a large flow of visitors and investments can quickly pay off. For the construction of a swimming pool in small towns, it is worth focusing on budget projects of no more than 100 thousand dollars.

The pool is a medium-term project that will pay for itself in about 3 years. The pool business plan is formed according to the following main points:

  • market research;
  • registration of the enterprise;
  • selection of a construction site;
  • construction of an object;
  • choice of equipment;
  • recruitment;
  • formation of marketing policy.

Company registration

You can register an enterprise in the form of an individual entrepreneur or LLC. The choice depends on the scale of the project, the nature of the investment, the number of founders. Please note that sports facilities are eligible for benefits from the state. These documents are easy to obtain, which cannot be said about other permits.

Before building a pool, you must obtain permission from the Committee for Architecture and Urban Planning. Practice shows that this can take more time than the construction of the complex itself. Then you need to conclude agreements with utility providers. After that, it is imperative to obtain permission from the State Fire Supervision and SES.

Selection of a place for the complex

Further, the business plan of the pool involves the choice of a place for the construction of the complex. Since it will offer mass consumption services, it is logical to look for a place in the city center or in large residential areas. Pay attention to the fact that there is a convenient transport interchange nearby, it is easy to drive by car, and there is also a place for parking equipment.

For a large project, at least 50 acres of land will be required. They can be rented, but then it is better to include the right to purchase it in the terms of the contract. This is a medium-term project, so there is too much risk of investing in construction on foreign land. The ideal option is to own it.

Construction and equipment

On average, the construction of a pool takes about three years. If you use a standard project, this period can be reduced by about half. In this case, the complex is delivered disassembled and assembled in a year and a half. Such a decision would cost about one million dollars.

Before installing equipment for the pool, pipelines and utilities are laid. These works will require a million rubles. A typical pool is a 1.5 m deep bowl and three lanes of 25 m each, equipped with a heating and filtration system. This piece of equipment will cost approximately $40,000. Facing work should also be included in the pool's business plan. For a square meter of laying tiles or mosaics, craftsmen take $ 100

From the equipment you will need starting pedestals, dividing paths, lighting. Separately, it is necessary to purchase equipment for modern water purification, which will cost 30 thousand dollars. Another 3 thousand dollars will be required if an additional bath or sauna is built.

Staff

To operate the pool, you will need two types of employees:

  • administrative and managerial staff;
  • production composition.

Of the managers in the complex, a financial director and an accountant must work. The production staff is quite wide. You will need:

  • administrator (3 people);
  • nurse (1 person);
  • water aerobics trainer (2 people);
  • swimming instructor (3-4 people);
  • technician to control the operation of equipment (2 people);
  • laboratory assistants for monitoring the composition of water (2 people);
  • cloakroom attendant (2 people);
  • cleaner (3-4 people).

Marketing policy

Separately, it is necessary to think over the scheme for the implementation of subscriptions and discounts for regular customers. Particular attention can be paid to corporate clients - this guarantees a stable income.

All of the above information suggests that it is better not to take on the project for novice entrepreneurs. It will require significant investments, which will not return soon.

Recently, it has become very popular to accustom babies to water from birth. After all, the pool is very useful, and after a few lessons your newborn baby will be able to dive under the water and stay on its surface with the help of an inflatable ring.


The baby pool will help your child overcome their fear of water and feel confident in their new environment. But despite the great demand, there are now very few companies that have this business and provide a swimming pool for babies.

Pool area.

The first thing you need is a room. Its size will depend on the area of ​​​​the pool. But once you open it for newborn babies, you don't need a lot of space.

You can open a swimming pool for babies on the territory of the kindergarten, having concluded an agreement before that. Here you will save on advertising, because mothers who bring their children to kindergarten will quickly find out about your business.

Also, depending on your financial capabilities, you must decide for yourself whether to rent a room, buy an empty facility or start building your own place. As practice shows, you have to build your structure from scratch, because it is very difficult to find a decent room in a good place.

It is very important when building your baby pool to check the construction company that provides you with their services. Only go with a firm that has a good reputation, satisfied customers, and financial strength.

It may take you two months to a year to build a children's pool. The main trouble will be the creation of the bowl itself and equipping it with a modern water filtration system, waterproofing, high-quality lighting and powerful heating.

Getting permission.

Taking into account that this business plan is designed to work with young children, you should take care of all the necessary permissions to open it in advance. The most important thing is the conclusion of the fire inspection and SES, which must be obtained before work begins.

Pool and group equipment.

If you are using a business plan, you will need equipment that depends on the very specifics of the pool. you can install regular swimming lanes. To make your wellness complex popular, you can also install water slides. Particular attention should be paid to the water purification system. I must say that a more advanced cleaning method is ozonation, not chlorination. After all, ozonated water does not harm children's skin, and adults too. Do not forget also that the room should warm up well at any time of the year. Take care of high-quality thermal insulation.

Since swimming for kids is family (together with moms, dads, grandmothers), you can create special groups that will be trained under the guidance of a specially trained coach.

You can also open groups not only for babies, but also for older children who will learn to swim under the guidance of an instructor.

Required costs.

Starting your own business requires a good plan and a lot of expenses. At the initial stage, you will need from 500 thousand to 1 million rubles. If you do not have the necessary finances, but you really want to open a swimming pool for babies, you can draw up a business plan and invite a private investor to familiarize yourself with it, or take the necessary amount on credit.
We should not forget about salaries for instructors, utility costs, payment for the maintenance of the pool and advertising costs.

Let's calculate the approximate profit.
The average cost of one visit to the pool is 1000 rubles. Suppose, on average, the attendance of the pool will be 20 people per day, we receive an income of 600 thousand rubles per month. We subtract the wages of instructors and other employees with insurance premiums - this is about 120 thousand rubles, utility bills, rent, advertising costs, we get a net profit of 400 thousand rubles.

Advertising.

To get to know about you, you need to spread information about the new water complex. First, this can be done in the area where the pool is located. This may be the distribution of leaflets in mailboxes, in antenatal clinics, in hospitals.
It is important to create an interesting and colorful website, because mostly young mothers are looking for the necessary information on the Internet. Therefore, you will not interfere with the quality promotion of the site. Distribute an ad on special Internet portals that are dedicated to the upbringing and health of children.
Author:

Recently, many parents want to accustom their children to water right from the moment of birth. The pool is a very useful activity and after a few sessions, children can float on the surface of the water with the help of an inflatable ring and dive under the water. Today, few people can offer the service of teaching babies to swim. Therefore, the question: how to open a swimming pool for babies is relevant. Let's take a closer look at all the details.

Room selection

Considering that you open the pool for small children, you will not need huge areas. You can open a swimming pool on the territory of a kindergarten, which will save on advertising, as your first customers can be found among the parents who bring their children to this kindergarten.

New construction, purchase of an empty object or rent depends on your financial capabilities. In practice, it is better to build a room from scratch, since it is difficult to find an empty suitable room in a good place. When ordering the construction of a swimming pool in a company, it is important to check the company providing construction services. Only go to places that are financially sound, have a good reputation, and have satisfied customers. Construction takes up to one year and the main difficulty will be the creation of the bowl and the equipment of the bowl with a modern waterproofing system, powerful heating, high-quality lighting and water filtration.

Considering the pool as a business and, taking into account the specifics, for working with young children, you should take care of all permissions to open it in advance.

Pool equipment

In the pool, you can install specialized equipment or conventional swimming lanes. To make your complex popular, you can also provide water slides.

The main thing is to pay attention to the water purification system. Advanced cleaning methods do not allow for chlorination, using ozonation instead. Such water will not harm sensitive children's skin. In addition, you should take care of good heating of the room.

Since the kids will swim with relatives, you can create specialized groups that are engaged under the guidance of a coach.

Financial questions

If you know how to open a swimming pool, but do not have money, approximately 500 thousand rubles, you can draw up a business plan and show it to private investors, or take a loan from a bank.

Don't forget pool maintenance fees, instructors' salaries, utility bills, and advertising costs.

To be known, you need to spread the word. These can be leaflets in antenatal clinics, mailboxes and hospitals in the area where the pool is located.

Considering that modern mothers are looking for useful information on the Internet, it is important to create a colorful and interesting website, order its high-quality promotion.

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