I want to open a fitness club where to start. Documents and licenses

Fashion for health and a physically developed body makes entrepreneurs think about how to open a fitness club from scratch. There are enough elite fitness centers, but not everyone can afford regular visits to the gym with a fairly high payment. Most people just need clubs where they can work out on simulators.

Ways to open a fitness club

The main goal of every entrepreneur is to organize their own institution at the lowest cost, the payback of which comes down to a few months. An inexpensive hall where everyone can sign up, relying on sufficiently high-quality services of professionals, can be opened in several ways:

• independent organization.

One of the advantages of opening a franchised fitness club is a ready-made fitness center, the presence of a well-known sign, and other comprehensive support. The shadow side of such benefits is the need to constantly pay the brand owners the percentage of revenue due to them, which is a shame. In fact, the businessman does not work for himself, but remains a bonded person, albeit with a good salary.

Acquiring a business from a bankrupt owner will cost much less, but you will have to invest significantly in the reorganization of the entire company in order to “pull” a fitness club to a new level.

Starting your own business

The first steps in entrepreneurship are always very difficult, but only written by the owner personally will help make them easier. So he will be able to decide for himself how much it costs to open a fitness club from scratch, writing down all the expense items in stages.

In addition, if you do not have enough personal funds, if you have a reasoned and thoughtful business plan, it is easier to get a loan. Most owners of such economy class establishments, choosing.

What is worth spending money on

• representative at the reception;
• cleaning lady
• accountant;
• manager;
• instructors.

It is desirable that there are at least two instructors: for training men and women. These people must have the appropriate qualifications, the desire to improve professionally, be able to get along with people with different characters. The question is very serious, because many visitors to fitness centers are quite subjective about their trainers.

Payback when opening a new fitness club with a sufficient number of visitors takes no more than 1-1.5 years. Good enough motivation to start realizing an old dream.

How to open a fitness center: Video

Nowadays, the market for fitness services is developing at a very fast pace. This direction is considered one of the most common types of business. In terms of popularity, fitness services are second only to IT technologies and the entertainment business, for example,.

Since the competition in this type of business is still small, you can enter it without any problems. Therefore, many entrepreneurs who create a profitable business are interested in how to open a fitness club from scratch. In order for a business to be successful, it is necessary, first of all, to draw up a competent business plan.

Business features

A modern fitness club is an unusual rocking chair that lacks basic amenities. Such an institution is obviously doomed to failure, because people want to play sports in comfortable conditions. It is unlikely that anyone will pay good money for visiting a gym that does not have air conditioning and a shower. The future belongs to modern, state-of-the-art fitness clubs.

In order for customers to visit your establishment with pleasure, you do not need to rent a huge hall with a swimming pool. It is enough to find a cozy room in an ordinary residential area, the area of ​​\u200b\u200bwhich does not exceed 100 square meters. meters. The most important thing is to choose the right simulators and find experienced highly qualified instructors.

Room selection

Before renting a room for a fitness club, pay special attention to some important points:

• The fitness club should be located in a convenient place to visit.
• Competitors should not work near your establishment.
• You should choose a densely populated area with high-rise residential buildings.
• Pay attention to transport interchange.
• The room must be equipped with a ventilation system, as well as showers and toilets.
• The ideal option is to purchase the premises in the property, rather than renting.

It is advisable to equip a sauna in the fitness club. This is a fairly popular service, thanks to which your institution will be very popular. When compiling a business plan for a fitness club, it should be taken into account that wealthy people usually visit fitness clubs, which offer additional services such as cosmetic massage, solarium and bar. According to experts, they can get up to 30% profit.

Equipment

The most common simulators that can be found in almost all fitness clubs are:

• Horizontal bench - up to 2.5 thousand rubles;
• Bench with a leg machine and a barbell rack - 4 thousand rubles;
• Press simulator - 5.5 thousand rubles;
• A simulator for developing chest muscles - 22 thousand rubles;
• Smith's car - 19 thousand rubles;
• Treadmill - 16 thousand rubles;
• Leg press simulator - 24 thousand rubles.

In addition, you need to purchase various barbells, dumbbells, discs and more. If you do not have enough funds, you can lease the equipment for the fitness room.

Also, do not forget about monthly expenses:

• Utilities;
• Equipment depreciation;
• taxes;
• Advertising;
• Employee salaries.

Before you open a fitness club, select professional highly qualified staff. Many clients refuse to work out in a certain fitness club just because they cannot find a common language with the instructor.

Profitability

What can you save on?

Many entrepreneurs are wondering how to open a sports club without spending a lot of money.

There are a few easy ways to save you money:

1. Visitors to fitness clubs rarely pay attention to what the ceilings or walls in the room are decorated with. If you refuse to finish with elite materials and paint them with ordinary paint, you can save a decent amount on repairs.
2. When it comes to equipment, you should not buy expensive equipment from well-known manufacturers, as customers pay little attention to their origin. The main thing is that all equipment is durable and of high quality.
3. An inexpensive economy class fitness center does not need advertising on television or radio. It is enough to stick ads around the area and make a bright attractive sign. Distribution of leaflets and advertising on the Internet, for example, in social networks, are also excellent for these purposes. It is also desirable that your first customers post positive reviews about your fitness club online.

What can't be saved?

If you want to open an institution that will generate a stable income, when developing a business plan for a sports club, consider a few important points:

1. Don't skimp on staff salaries. Only highly qualified employees should be hired. Remember that real professionals will never agree to work for a penny.
2. If the hall is stuffy, customers will go to another fitness club. Therefore, make sure that the room is equipped with a high-quality ventilation and air conditioning system. Thanks to this, you will be able to maintain a comfortable temperature in the hall.
3. Each locker room should have at least 2-3 showers. For these premises, buy expensive high-quality plumbing, which is durable and has a pleasant appearance.

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Paperwork

When it comes to what you need to open a fitness club, do not forget about the execution of documents that confirm the legality of your activities. Since 2009, health and fitness services are not subject to licensing. A license may be required only for the provision of medical services. To open a small fitness club, it is enough to register as a private entrepreneur in order to pay a single tax.

Since customers do not have much confidence in private entrepreneurs, they prefer to buy fitness subscriptions from legal entities. To avoid paying heavy taxes, you can register an LLC. After that, the coaches are registered as private entrepreneurs who pay a single tax and sublease the premises to them. Start-up businesses may not pay income tax for several years. This is provided for in the Tax Code. Thanks to this, you will save yourself from unbearable tax payments.

Where to get start-up capital?

To enter the fitness services market and become a full-fledged participant, you will need a large start-up capital. Some entrepreneurs who do not have free funds on hand, but want to work in this area, are interested in how to open a fitness club without money? The answer to this question is simple - contact the bank and take a loan. It should be remembered that such an institution pays off in 1-3 years. In addition, private investors who want to raise their image can be attracted to their business.

Summing up

A successful fitness club, in which 40-50 thousand dollars has been invested, can pay off in just a year. In the future, its profitability largely depends on the number of customers, pricing policy, as well as the introduction of various additional services. What can be opened in a fitness club has already been mentioned above. The profit of a small gym is usually 1-10 thousand dollars per year.

People always strive to look better, younger and more attractive. Fashion for a healthy lifestyle returned to our country a few years ago and continues to spread in all cities. Young people are increasingly refusing to use tobacco and alcohol, fatty foods and fast food, preferring proper nutrition, sports and outdoor activities. There has been a positive trend in the development of physical culture. All these circumstances become favorable prerequisites for opening and developing our own gyms, swimming pools, dance studios, and yoga courses. In this article, we will talk about what is needed to open a fitness club that can combine all the most popular types of sports and fitness services.

Preparatory stage

It takes an average of 4-5 months of active work to open your own fitness club. Such a project will require the entrepreneur to prepare and draw up a detailed business plan. Read how to write .

An ordinary gym today does not surprise anyone, therefore, if you want the enterprise to become successful, you should pay due attention to the development of the business concept of your club. Before you open a fitness studio, do some local market research: find out what sports and health clubs are already in your city, what services they offer, how satisfied customers are with the quality and price of these services.

Tip: if possible, visit several of these establishments in person, then analyze all the pros and cons of your potential competitors. This way you can paint a picture of the ideal fitness club from the client's point of view.

A great way to attract the attention of the target audience from the first days and stand out from the competition is to offer a new service that is not yet available in other clubs. Follow the latest equipment and fashion trends in the fitness industry. For example, in 2016, some fitness centers began to offer their customers an interesting exercise using fitballs and drumsticks. By the end of last year, the Nia dance (one of the variations of the Brazilian capoeira dance) came into fashion, which is a kind of dance therapy.

After carrying out the necessary preparatory measures, you can begin to implement the project.

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What should be a fitness club

Before you open your fitness club from scratch, you need to decide on the scale of activity and, based on this, draw up a budget, select a room and build all further work.

A budget option is the opening of a small club for 30-50 people. For this format, a room with a size of about 150 square meters is suitable. m, where you can place sports and dance halls, locker rooms and bathrooms.

To open a fitness center, you will need a spacious room of at least 400 square meters. m. Please note that the rent for such a quadrature will "eat up" a significant share of your revenue, so it is advisable to buy the necessary space. This will increase the amount of start-up costs, but will allow you to save on current expenses in the future and free you from dependence and pressure on the business from landlords.

When choosing a room, you should be guided by the requirements of the Federal Law "On the Sanitary and Epidemiological Welfare of the Population", as well as industry standards, norms and rules for organizing fire safety, natural and artificial lighting, etc. A complete list of regulatory documents for opening a fitness club can be requested from Rospotrebnadzor, and the current versions of such documents should be sought on the websites of information and legal portals, such as Garant (www.garant.ru) or Consultant Plus (www.consultant.ru).

On the territory of the fitness club must be:

• gym;
• dance hall (aerobics hall);
• yoga room;
• changing rooms;
• shower rooms and toilets;
• administrative premises.

Additionally, you can open a sports nutrition store, a swimming pool, an infrared sauna, a solarium, a massage room (see), a martial arts room, an office for SPA treatments, a children's room (find out). Clients will appreciate such a variety of services.

A fitness club should be attractive both outside and inside. Make sure that your customers feel comfortable, make repairs in the room, invite a designer. The more favorable conditions you manage to create for customers, the better your club's reputation will be.

How to set up a business

Simultaneously with the preparation of the premises, you can also deal with paperwork. The activities of fitness clubs are not subject to licensing. An exception is the case when the list of services includes medical massage, which, like any other medical activity, requires a license.

In other cases, all you need to work is a document from the tax service, indicating the state registration of your enterprise. A fitness club can be registered as an individual entrepreneur or a legal entity. When filling out an application for registration, it is necessary to use code 93.13 “Activity of fitness centers” as the code for the type of main economic activity according to the OKVED classifier valid for 2017.

Correctly draw up all the necessary documents for opening an individual enterprise will help you. Everything about how to go through the registration procedure on your own, and what you need to do after that.

In addition to the certificate of registration of an individual entrepreneur (or legal entity), you will need to collect a standard set of documents confirming the safety of your premises for both clients and staff. These documents include:

• FEZ (sanitary and epidemiological conclusion) - issued by Rospotrebnadzor based on the results of the audit;
• conclusion on compliance with fire safety requirements - issued by the state fire supervision following the results of the audit.

This concludes the list of documents for opening a fitness club. When everything is ready for work and your institution opens for customers, do not forget to notify Rospotrebnadzor about the start of business activities. Next, let's talk about what equipment you need for work.

Furniture and equipment

Gradually approaching the question of how much it costs to open a fitness club from scratch, we draw your attention to the fact that the lion's share of the start-up capital will go to equipment, inventory and furniture in the aggregate.

What you need to purchase:

• cardio equipment - treadmills, exercise bikes, steppers, etc.;
• power simulators - weight-block and loaded with disks, as well as benches;
• functional simulators - rope, loop, rowing, etc.;
• accessories for group and individual fitness classes - gymnastic balls, springboards, mats, expanders, racks, platforms, rings, dumbbells, etc.;
• yoga accessories - mats, balls, belts, cylinders and semi-cylinders, etc.;
• aerobics kits;
• sports furniture - benches and lockers for locker rooms, benches for a sports hall; racks for equipment and accessories;
• office furniture and office equipment for the reception area;
• several coolers;
• air conditioners;
• mirrors;
• musical equipment.

If your fitness club will have a swimming pool, sauna or massage room, you will need to purchase additional equipment. It is better to buy everything you need directly from manufacturers or through authorized dealers.

The number of sets of equipment will depend on the capacity of the halls. It should be calculated based on the following data:

• for one power simulator you need from 5 to 7 square meters. m;
• The treadmill will take at least 8 sq. m;
• for a small cardio machine, for example, a stepper, you will have to allocate about 4 square meters. m, etc.

Before purchasing everything you need, it is recommended to make a virtual equipment layout map in several versions in order to choose the most suitable one. It is desirable to divide the gym into several zones: a cardio zone, a zone for strength training and a stretching zone.

Advertising activity

Proper advertising for a new fitness center is the key to success. Pay maximum attention to the name of your institution. It should be bright, original, memorable. It is not recommended to use the word "fitness" in the title. Come up with your own logo that will be associated with the name of the club. Order a large bright sign, you can also connect outdoor advertising on the streets of the city and on transport.

Don't forget display ads. You can draw attention to a new fitness club by announcing an open day or offering to participate in a promotion in honor of the opening, on local radio and television. Be sure to create your site. A landing page will suffice. Place on it high-quality pictures of gyms and equipment, information about the programs offered, trainers.

Take care of the organization of feedback - the page should contain an application / registration form for training, a consultation request, etc. A good one-page site, combined with properly configured contextual advertising, will bring you a lot of customers.

How much does it cost to open a fitness club

The cost of opening a fitness club from scratch will consist of several components:

• the amount of rent for the first three months (most often, landlords require an advance payment for several months to make sure). If you buy the premises for the club or build it yourself, the start-up costs will increase significantly;
• the amount that will have to be directed to the repair of the premises;
• the total cost of equipment, furniture, inventory, plumbing and installation;
• the cost of paperwork;
• salary fund;
• installation costs for video surveillance and alarm systems;
• expenses for advertising and promotion of the club, as well as other expenses.

You can withdraw the exact amount needed to open it yourself, guided by the parameters and main characteristics of the selected premises, the number of pieces of equipment required, the presence or absence of additional services, etc. On average, it takes from 5 million rubles to launch a large fitness center . and more, while when opening a small fitness center with a gym and dance halls, you can meet 2 million rubles. The return on initial investment is usually achieved after 1.5-2 years of the club's operation. Shorter payback periods are offered today by franchisors selling fitness club franchises. Read in detail about what it is, what are its pros and cons.

Franchise fitness club

I must say that there are more than enough offers to open a fitness club franchise today. You can choose a suitable option for both a metropolis and a very small town.

For example, the Brosko Fitness company offers to open a women's fitness club under a franchise, the cost of which is 300,000 rubles. The amount is indicated without starting investments (the recommended amount of starting capital is 2.5 million rubles). This package includes:

• brand book;
• financial and marketing plan;
• website and mobile application;
• partner support, etc.

In addition to the lump-sum contribution, a royalty of 15,000 rubles is provided. per month. The average payback period of investments, according to the proposal, is 18 months.

A more expensive franchise from the Fitcurves. The company sets the initial investment at $43,000, including a lump-sum fee of $33,000 - $37,000. The promised average monthly profit of a businessman is from $4,000 to $10,000. The amount of royalties is 650-750 dollars. The company promises its potential franchisees training and support at the stage of starting a business and further work, regular trainings, meetings and round tables, personnel certification, etc.

The fashion for a beautiful and healthy body is gaining momentum, so the idea of ​​​​opening a fitness club is very relevant. The need for fitness centers is not met in all areas, you can find good places without competition. Fitness as a business will be actively developing for another ten years, which means that you need to have time to find your niche.

Not all fitness clubs are viable and profitable, so many close before they have even lived a year. The owner of such a center should be prepared for the specifics and risks of the fitness industry. A reasonable approach and awareness will help you get on your feet and develop. In the article you will find a description of the key issues about creating a fitness club and a business plan in two calculation options.

Legalization of business

Before you open a fitness room, you need to familiarize yourself with the procedure for its registration and legalization. The good news is that since 2009 sports clubs have not been subject to licensing. It will be needed only in the case of an additional referral - the provision of medical services.

How to open your own fitness club from scratch:

• Register as an individual entrepreneur - this form will be more convenient to start with;
• Register with the tax office by choosing the form of taxation UTII or USN;
• Select OKVED code: 93.04, 92.61, 92.62 (sports activities), 93.02, 93.05 (for additional services of a beauty salon, solarium, hairdresser), 85.14.1, 85.12 (medical services);
• Conclude agreements for garbage collection and disposal of lamps (for SES);
• Conclude contracts for the maintenance of fire alarms (for the Ministry of Emergency Situations), air conditioners and ventilation (for SES);
• Issue health records for employees;
• Get permission from the SES and the State Fire Supervision.

Another option that allows you to look more solid in front of clients is to register an LLC, and register coaches as individual entrepreneurs and rent out premises to them. For a prestigious sports center, it is much more profitable to be Sportlife LLC than IP Petrov P.P.

Note! Since 2015, tax holidays are possible for new individual entrepreneurs on the simplified taxation form.

Room search

What it is worth starting with the opening of a fitness club is the search for a place and premises that will meet the requirements as much as possible.

Place characteristics:

• within reach of public transport stops;
• near the place of work and study: institute, factory, offices, etc.;
• in a densely populated residential area where there are no competitors of the same class.

Room characteristics:

• up to 100-150 m2 for a mini-club and from 200 m2 for a large fitness center;
• Ground floor or suitable semi-basement;
• availability of electricity, ventilation, heating, plumbing and sewerage;
• the possibility of purchasing or renting with a minimum price;
• Potential for extensions and extensions.

It is difficult to bring a fitness club in a rented premises to a break-even point, it is much better to purchase or build a building. It is more expensive at the initial stage, but after 2-3 years the idea will pay off and begin to bring net profit.

Research the place where you want to open your gym - if there are similar establishments in it and what class. Some areas have a gym for men but no gym for women. Perhaps there is an expensive elite fitness club, but the population has a need for a more affordable option.

Direction of activity

The range of services offered by modern fitness clubs is very diverse, but you should start with a broader profile: mixed fitness equipment and aerobics (Pilates, step training, etc.). For this, 150 m2 and two halls will be enough. In the future, you can equip a massage room, solarium and other services.

To open a fitness club in a small town, limit yourself to a gym up to 100 m2 with one or two instructors.

Fitness club renovation

Renovation of the gym is a part that needs to be implemented economically. There is no need for a special finish, just neatly painted walls and ceiling, mirrors on one of the walls and a floor covered with crumb rubber.

Provide good lighting with fluorescent lamps for the convenience of evening workouts.

Repair cost ≈ 350 thousand rubles

Layout:

• The layout of the premises for 150 m2:
• Reception area or reception (8 m2);
• Place for staff (10 m2);
• Men's and women's locker rooms (10 m2 each);
• Gym for 10-15 people (about 55 m2) ;
• Hall for aerobics, dancing, etc. (about 55 m2);
• Shower room and toilet for men and women (6 m2 each).

It is imperative to install an air conditioning system, without which a middle and upper class fitness club cannot function. It is necessary to ensure that the temperature does not exceed 18°C ​​for training rooms and no higher than 24°C for other areas. This will require a split system and a good ventilation system.

Furniture and reception

It is important to equip a beautiful reception that represents the face of your club. This place should have, so get:

• reception desk;
• armchairs upholstered in leather (leatherette) - 2 pcs.;
• beautiful vase or fresh flower.

Other necessary furniture:

• lockers for changing rooms (20 pcs.);
• benches - 4 pcs.;
• chairs for the hall and staff - 8 pcs.;
• plumbing: 4 toilets, 4 shower trays, 6 washbasins.

Total costs for furniture, plumbing and accessories ≈ 150 thousand rubles.

Fitness equipment and equipment for the gym

How much it costs to open a fitness club from scratch depends largely on the set of exercise equipment and their quality.

Table. Necessary sports equipment

Be sure to equip the gym with dumbbells and pancakes of all weights (even pancakes of 1.25 kg each). You can also purchase various weights, belts, rubber loops and chains - this will give visitors the opportunity to play sports with interest.

Branded simulators are expensive, but there are options:

• find good and inexpensive analogs of simulators and accessories;
• benches for free weights are often made by local craftsmen in quality no worse than branded counterparts;
• dumbbells, pancakes, barbells and exercise equipment can be bought used and save 50%.

Do not buy exercise machines that are designed for home use - they are cheap, but low-power and short-lived.

Staff

The success of the sports center will largely depend on the availability of qualified trainers for strength exercises and aerobics. The main thing that clients want to see is the result from visits, which can only be given by a trainer who knows his business. A requirement that should never be missed: a positive attitude, the ability to speak and the friendliness of all staff.

The following personnel are required:

• administrator (manager);
• secretary;
• trainer-instructor - 2 people for simulators, 2 for aerobics (dancing, Pilates, etc.);
• attendants (2 people).

In total, 8 people are needed, the payroll is 100 thousand rubles (tax is 37.5 thousand rubles). The owner of the company performs the functions of its director, the services of an accountant are performed by a freelance accountant or an outsourcing agency, which costs about 3 thousand rubles a month.

Advertising

Many fitness clubs resort to distributing business cards and flyers with discounts. A solid fitness club must have its own website. Create a page on all social networks where users can see photos and videos of training.

Equip a beautiful sign with the image of a beautiful toned body and the name "Fitness style", "Super gym", "Iron body" or "Dumbbell", "Iron".

Business plan for a fitness club in two versions

Capital investment

• Acquisition of premises - 2 million rubles;
• Repair - 350 thousand rubles;
• Air conditioning and ventilation system - 50 thousand rubles;
• Furniture, plumbing and accessories - 150 thousand rubles;
• Simulators - 300 thousand rubles.

Total: 2.85 million rubles or 858 thousand rubles without buying a building.

We calculate the profitability with the cost of one training session of 250 rubles and attendance of 40 people.

Table. Business Profitability

Table. Payback and profitability

Profitability and payback are much better in the case of buying your own building, even with inexpensive rent. It is worth working hard and finding a good room, you can even buy a spacious basement.

Finally

Fitness as a business in a small town is quite realistic, since the price of premises is moderate. Rent out part of the premises for a manicure, hairdressing or massage room, which will bring additional profit and become a pleasant neighborhood.